I dont know why you would take those types of risks when the new TV deal is next season and its massive. I gave them the benefit of my doubt in the summer and it looks like they gambled on not spending to much money in the summer...given that they retained all the key players in the squad.
There is noway any of us thought we would be in a relegation battle, maybe lower down the league with the extra games in europe but not this bad.
I still dont know the difference between a championship season and a prem one- But Im guessing its about £20m- £30 in terms of income- Ashley wont spend £20m net to save £20m in any seasons two windows, he will take the gamble.