How does that change anything if he doesn't want to sell? At least not without keeping the advertising rights which I can't see any self respecting buyer agreeing to.
So that leaves Kenyone with his begging bowl out for a whip round.
Look, the "he doesn't want to sell", PR campaign thing just isnt plausible anymore. He might be ambivalent about selling but it's on the cards and something he would seriously consider.
The issue is his ego. He wants to "win", in some way.
Eh? What actual evidence have you got for him wanting to sell? It’s been over 10 years on the market ffs