Sports Direct

[NG32]

So why did he buy the club then?

he wouldn't have if he'd done due dilligence.

 

in fact if that was the reson he'd have been better off putting together a 50mill package with fred for shirt-ground sponsorship and marketing rites.

Possibly not, but he must have had a reason to buy it.  So what was it? Youre quick to suggest he bought it to promote sportsdirect is utter s*** - presumably you have a better suggestion for why he bought the club?

my guess is that he bought the club because with the crowds and money coming into prem football he thought that  if he could get shot of the massivly under performing huge f***ing earners  he could make a go of it and with an iproved off the field position could probably sell us on for a tidy profit. unfortunatly he didn't do due diligence which eant he didn't know the sponsor money had already been done in or that the change of ownesrhip menat a surprise assivly outlay from the off.

 

 

thats my guess. seems more likely than him paying close on 250mill in order to advertise his company......no ?

 

Ashley has said that the main reason why he bought into the club was that he was a football fan and he thought it would be fun. He'd already made a killing by selling a large share of his company so he had cash to spend.

 

The fact that he didn't research the financial position of the club, and came into it all very unprepared in terms of specialist management expertise does suggest that it really was an impulse buy, like he said.

 

Of course, he's found out since then that balancing the books and running a major football club is a difficult enterprise and certainly isn't fun. In fact, you have to put up with a lot of hassle and unpopularity.

 

He didn't do it out of the kindness of his heart, and he didn't do it to make money either. Things have gone tits up because he wasn't prepared for the real task in hand.

 

Yet we suffer more then him.

[Guest kissmyballs]

So why did he buy the club then?

he wouldn't have if he'd done due dilligence.

 

in fact if that was the reson he'd have been better off putting together a 50mill package with fred for shirt-ground sponsorship and marketing rites.

Possibly not, but he must have had a reason to buy it.  So what was it? You’re quick to suggest he bought it to promote sportsdirect is utter s*** - presumably you have a better suggestion for why he bought the club?

my guess is that he bought the club because with the crowds and money coming into prem football he thought that  if he could get shot of the massivly under performing huge f***ing earners  he could make a go of it and with an iproved off the field position could probably sell us on for a tidy profit. unfortunatly he didn't do due diligence which eant he didn't know the sponsor money had already been done in or that the change of ownesrhip menat a surprise assivly outlay from the off.

 

 

thats my guess. seems more likely than him paying close on 250mill in order to advertise his company......no ?

Possibly, though he didn’t know it was going to cost him £250m when he bought it.

 

You have to think about how advertising works. A company paying £50 for an advert in the paper does so as they expect it to lead to increased revenues of more than £50. When Northern Rock paid us £25m over five years they expected the increased exposure to bring in new business worth more than £25m, When Adidas paid us £25m over five years to manufacture our kits it’s because they excepted the profits from the sale of NUFC kits to be greater than £25m. This is a simplification but you get the idea, hopefully.

 

Now if, for example, Ashley hung onto NUFC for five years and gave Sportsdirect £50m of advertising for next to nowt, and then sold the club for what he paid for it he’d £50m quid up straight away. Your theory isn’t without merit but if we end up with  a Lonsdale kit sporting a sportsdirect logo you might want to revaluate it.

 

[madras]

So why did he buy the club then?

he wouldn't have if he'd done due dilligence.

 

in fact if that was the reson he'd have been better off putting together a 50mill package with fred for shirt-ground sponsorship and marketing rites.

Possibly not, but he must have had a reason to buy it.  So what was it? You’re quick to suggest he bought it to promote sportsdirect is utter s*** - presumably you have a better suggestion for why he bought the club?

my guess is that he bought the club because with the crowds and money coming into prem football he thought that  if he could get shot of the massivly under performing huge f***ing earners  he could make a go of it and with an iproved off the field position could probably sell us on for a tidy profit. unfortunatly he didn't do due diligence which eant he didn't know the sponsor money had already been done in or that the change of ownesrhip menat a surprise assivly outlay from the off.

 

 

thats my guess. seems more likely than him paying close on 250mill in order to advertise his company......no ?

Possibly, though he didn’t know it was going to cost him £250m when he bought it.

 

You have to think about how advertising works. A company paying £50 for an advert in the paper does so as they expect it to lead to increased revenues of more than £50. When Northern Rock paid us £25m over five years they expected the increased exposure to bring in new business worth more than £25m, When Adidas paid us £25m over five years to manufacture our kits it’s because they excepted the profits from the sale of NUFC kits to be greater than £25m. This is a simplification but you get the idea, hopefully.

 

Now if, for example, Ashley hung onto NUFC for five years and gave Sportsdirect £50m of advertising for next to nowt, and then sold the club for what he paid for it he’d £50m quid up straight away. Your theory isn’t without merit but if we end up with  a Lonsdale kit sporting a sportsdirect logo you might want to revaluate it.

 

do you really think it would be 50mill per season ?

[Guest kissmyballs]

So why did he buy the club then?

he wouldn't have if he'd done due dilligence.

 

in fact if that was the reson he'd have been better off putting together a 50mill package with fred for shirt-ground sponsorship and marketing rites.

Possibly not, but he must have had a reason to buy it.  So what was it? You’re quick to suggest he bought it to promote sportsdirect is utter s*** - presumably you have a better suggestion for why he bought the club?

my guess is that he bought the club because with the crowds and money coming into prem football he thought that  if he could get shot of the massivly under performing huge f***ing earners  he could make a go of it and with an iproved off the field position could probably sell us on for a tidy profit. unfortunatly he didn't do due diligence which eant he didn't know the sponsor money had already been done in or that the change of ownesrhip menat a surprise assivly outlay from the off.

 

 

thats my guess. seems more likely than him paying close on 250mill in order to advertise his company......no ?

Possibly, though he didn’t know it was going to cost him £250m when he bought it.

 

You have to think about how advertising works. A company paying £50 for an advert in the paper does so as they expect it to lead to increased revenues of more than £50. When Northern Rock paid us £25m over five years they expected the increased exposure to bring in new business worth more than £25m, When Adidas paid us £25m over five years to manufacture our kits it’s because they excepted the profits from the sale of NUFC kits to be greater than £25m. This is a simplification but you get the idea, hopefully.

 

Now if, for example, Ashley hung onto NUFC for five years and gave Sportsdirect £50m of advertising for next to nowt, and then sold the club for what he paid for it he’d £50m quid up straight away. Your theory isn’t without merit but if we end up with  a Lonsdale kit sporting a sportsdirect logo you might want to revaluate it.

 

do you really think it would be 50mill per season ?

Over five years, that’s what I said. It won’t be that much in the Championship, but that wasn’t part of the plan was it. 

[madras]

So why did he buy the club then?

he wouldn't have if he'd done due dilligence.

 

in fact if that was the reson he'd have been better off putting together a 50mill package with fred for shirt-ground sponsorship and marketing rites.

Possibly not, but he must have had a reason to buy it.  So what was it? You’re quick to suggest he bought it to promote sportsdirect is utter s*** - presumably you have a better suggestion for why he bought the club?

my guess is that he bought the club because with the crowds and money coming into prem football he thought that  if he could get shot of the massivly under performing huge f***ing earners  he could make a go of it and with an iproved off the field position could probably sell us on for a tidy profit. unfortunatly he didn't do due diligence which eant he didn't know the sponsor money had already been done in or that the change of ownesrhip menat a surprise assivly outlay from the off.

 

 

thats my guess. seems more likely than him paying close on 250mill in order to advertise his company......no ?

Possibly, though he didn’t know it was going to cost him £250m when he bought it.

 

You have to think about how advertising works. A company paying £50 for an advert in the paper does so as they expect it to lead to increased revenues of more than £50. When Northern Rock paid us £25m over five years they expected the increased exposure to bring in new business worth more than £25m, When Adidas paid us £25m over five years to manufacture our kits it’s because they excepted the profits from the sale of NUFC kits to be greater than £25m. This is a simplification but you get the idea, hopefully.

 

Now if, for example, Ashley hung onto NUFC for five years and gave Sportsdirect £50m of advertising for next to nowt, and then sold the club for what he paid for it he’d £50m quid up straight away. Your theory isn’t without merit but if we end up with  a Lonsdale kit sporting a sportsdirect logo you might want to revaluate it.

 

do you really think it would be 50mill per season ?

Over five years, that’s what I said. It won’t be that much in the Championship, but that wasn’t part of the plan was it. 

even in the prem we wouldn't get 50mill per season sponsorship.

[Guest kissmyballs]

So why did he buy the club then?

he wouldn't have if he'd done due dilligence.

 

in fact if that was the reson he'd have been better off putting together a 50mill package with fred for shirt-ground sponsorship and marketing rites.

Possibly not, but he must have had a reason to buy it.  So what was it? You’re quick to suggest he bought it to promote sportsdirect is utter s*** - presumably you have a better suggestion for why he bought the club?

my guess is that he bought the club because with the crowds and money coming into prem football he thought that  if he could get shot of the massivly under performing huge f***ing earners  he could make a go of it and with an iproved off the field position could probably sell us on for a tidy profit. unfortunatly he didn't do due diligence which eant he didn't know the sponsor money had already been done in or that the change of ownesrhip menat a surprise assivly outlay from the off.

 

 

thats my guess. seems more likely than him paying close on 250mill in order to advertise his company......no ?

Possibly, though he didn’t know it was going to cost him £250m when he bought it.

 

You have to think about how advertising works. A company paying £50 for an advert in the paper does so as they expect it to lead to increased revenues of more than £50. When Northern Rock paid us £25m over five years they expected the increased exposure to bring in new business worth more than £25m, When Adidas paid us £25m over five years to manufacture our kits it’s because they excepted the profits from the sale of NUFC kits to be greater than £25m. This is a simplification but you get the idea, hopefully.

 

Now if, for example, Ashley hung onto NUFC for five years and gave Sportsdirect £50m of advertising for next to nowt, and then sold the club for what he paid for it he’d £50m quid up straight away. Your theory isn’t without merit but if we end up with  a Lonsdale kit sporting a sportsdirect logo you might want to revaluate it.

 

do you really think it would be 50mill per season ?

Over five years, that’s what I said. It won’t be that much in the Championship, but that wasn’t part of the plan was it. 

even in the prem we wouldn't get 50mill per season sponsorship.

You have to think about how advertising works. A company paying £50 for an advert in the paper does so as they expect it to lead to increased revenues of more than £50. When Northern Rock paid us £25m over five years they expected the increased exposure to bring in new business worth more than £25m, When Adidas paid us £25m over five years to manufacture our kits it’s because they excepted the profits from the sale of NUFC kits to be greater than £25m. This is a simplification but you get the idea, hopefully.

 

Now if, for example, Ashley hung onto NUFC for five years and gave Sportsdirect £50m of advertising for next to nowt, and then sold the club for what he paid for it he’d £50m quid up straight away. Your theory isn’t without merit but if we end up with  a Lonsdale kit sporting a sportsdirect logo you might want to revaluate it.

 

[madras]

So why did he buy the club then?

he wouldn't have if he'd done due dilligence.

 

in fact if that was the reson he'd have been better off putting together a 50mill package with fred for shirt-ground sponsorship and marketing rites.

Possibly not, but he must have had a reason to buy it.  So what was it? You’re quick to suggest he bought it to promote sportsdirect is utter s*** - presumably you have a better suggestion for why he bought the club?

my guess is that he bought the club because with the crowds and money coming into prem football he thought that  if he could get shot of the massivly under performing huge f***ing earners  he could make a go of it and with an iproved off the field position could probably sell us on for a tidy profit. unfortunatly he didn't do due diligence which eant he didn't know the sponsor money had already been done in or that the change of ownesrhip menat a surprise assivly outlay from the off.

 

 

thats my guess. seems more likely than him paying close on 250mill in order to advertise his company......no ?

Possibly, though he didn’t know it was going to cost him £250m when he bought it.

 

You have to think about how advertising works. A company paying £50 for an advert in the paper does so as they expect it to lead to increased revenues of more than £50. When Northern Rock paid us £25m over five years they expected the increased exposure to bring in new business worth more than £25m, When Adidas paid us £25m over five years to manufacture our kits it’s because they excepted the profits from the sale of NUFC kits to be greater than £25m. This is a simplification but you get the idea, hopefully.

 

Now if, for example, Ashley hung onto NUFC for five years and gave Sportsdirect £50m of advertising for next to nowt, and then sold the club for what he paid for it he’d £50m quid up straight away. Your theory isn’t without merit but if we end up with  a Lonsdale kit sporting a sportsdirect logo you might want to revaluate it.

 

do you really think it would be 50mill per season ?

Over five years, that’s what I said. It won’t be that much in the Championship, but that wasn’t part of the plan was it. 

even in the prem we wouldn't get 50mill per season sponsorship.

You have to think about how advertising works. A company paying £50 for an advert in the paper does so as they expect it to lead to increased revenues of more than £50. When Northern Rock paid us £25m over five years they expected the increased exposure to bring in new business worth more than £25m, When Adidas paid us £25m over five years to manufacture our kits it’s because they excepted the profits from the sale of NUFC kits to be greater than £25m. This is a simplification but you get the idea, hopefully.

 

Now if, for example, Ashley hung onto NUFC for five years and gave Sportsdirect £50m of advertising for next to nowt, and then sold the club for what he paid for it he’d £50m quid up straight away. Your theory isn’t without merit but if we end up with  a Lonsdale kit sporting a sportsdirect logo you might want to revaluate it.

 

still take him a long time to get his 250mill back

[WarrenBartonCentrePartin]

that woman on the football league show, "I'm not going to mention it [the new title] because I don't want to give it any publicity".

 

Soccer legend Steve Claridge (setanta sports news' term for him) just didn't want to comment.  Appeared that he just thought it was silly.

[madras]

that woman on the football league show, "I'm not going to mention it [the new title] because I don't want to give it any publicity".

 

Soccer legend Steve Claridge (setanta sports news' term for him) just didn't want to comment.  Appeared that he just thought it was silly.

on radio 5 and talk sport it was mentioned pre match but during the game when they went over it was "over to St James' park". it didn't seem likethey were trying to make a point, more that just that was its name.

[Guest firetotheworks]

I'd love it if presenters took it upon themselves to not call it that because they were siding with us. Im sure there'll be a few. Caulkin for one obviously.

[WarrenBartonCentrePartin]

I think the press are just not calling it by its "official title" because they know its a fucking stupid name and also a mouthful.  They'd waste a precious 30 seconds of airtime.

[Neil]

I'd love it if presenters took it upon themselves to not call it that because they were siding with us. Im sure there'll be a few. Caulkin for one obviously.

 

I believe Stelling said on air he didn't intend to call it anything other than SJP.

[Guest Roger Kint]

I'd love it if presenters took it upon themselves to not call it that because they were siding with us. Im sure there'll be a few. Caulkin for one obviously.

 

I believe Stelling said on air he didn't intend to call it anything other than SJP.

 

That half time tosser Justin Lockwood(?) and the stadium PA must have called it SJP about 50 times between them yesterday, never once mentioned the new title

[broonalegeordie]

well TSDC@SJPS is lowder than st james anyhooo

[madras]

I think the press are just not calling it by its "official title" because they know its a f***ing stupid name and also a mouthful.  They'd waste a precious 30 seconds of airtime.

they are just calling what they always have cos it's habit. just like we do with gallowgate and leazes.

[indi]

I think the press are just not calling it by its "official title" because they know its a f***ing stupid name and also a mouthful. They'd waste a precious 30 seconds of airtime.

they are just calling what they always have cos it's habit. just like we do with gallowgate and leazes.

 

Exactly, and that's the only way it was going to ever be. The only people who thought different were those who have become addicted to the high of behaving like a bunch of hysterical women over literally anything that ever happens at the club. Those same people are now convincing themselves that the media calling it SJP is somehow a show of support for their hysteria, rather than it being exactly as the rest of us said; that no-one would ever call it anything else regardless. They'll now use it to fuel their hysteria and continue their delusion that Ashley is the Antichrist and is doing all this deliberately just because he's evil. They'll continue to behave in a way that perpetuates the turmoil surrounding the club and obliviously trample it under-foot as they continue their obsessive battle with Ashley. They'll continue to believe that what they are doing is in the best interests of the club, when in reality they lost sight of what was best for the club a long time ago. This has stopped being about what was best for the club, it's simply about who's going to win the fight now. It's a battle of egos between Ashley and elements of the support and is in danger of going the same way as so many other human conflicts; where what was being fought over is forgotten and it just becomes about beating the other side and most of the people doing the fighting are doing it because they get-off on it, not because they believe in what they're supposedly fighting for.

 

The best thing for the club would be for everyone to just calm the fuck down and try and get back to something resembling normality. That way everybody gets what they claim they want, everybody wins, because they only way this club is going to get sold is if it's attractive to a new owner and the longer this situation is allowed to continue the less likely that becomes. Otherwise we're going to be stuck with Ashley and he's going to be stuck with us, which I don't think anyone wants any more, on either side.

 

 

 

 

Cue Dave.

[Skirge]

The sign before the match I tried to get a photo of but was to far away right up the top was somehting like "FUCK OFF YOU COCKNEY RAPIST" the in the Gallowgate there was a one Supermac weas on about on Real Radio, anyone know wyat it said? if got taken off whoever had it anyway.

 

Going for that risky can I can't I again

 

[Robster]

The best thing for the club would be for everyone to just calm the fuck down and try and get back to something resembling normality.

It did settle down a few weeks after Keegan left.

[indi]

The best thing for the club would be for everyone to just calm the fuck down and try and get back to something resembling normality.

It did settle down a few weeks after Keegan left.

 

I must have missed that then.

 

It's not just about physical protests.

[Skeletor]

The players protested the entire season with their performances.

[Superior Acuña]

The sign before the match I tried to get a photo of but was to far away right up the top was somehting like "f*** OFF YOU COCKNEY RAPIST" the in the Gallowgate there was a one Supermac weas on about on Real Radio, anyone know wyat it said? if got taken off whoever had it anyway.

 

 

 

'Not wanted @ St James'

[Kaizero]

What's with Chelski and Liverpool being all copycats now?

[ujpest doza]

I'd love it if presenters took it upon themselves to not call it that because they were siding with us. Im sure there'll be a few. Caulkin for one obviously.

 

I believe Stelling said on air he didn't intend to call it anything other than SJP.

 

That half time tosser Justin Lockwood(?) and the stadium PA must have called it SJP about 50 times between them yesterday, never once mentioned the new title

I noticed that when they announced the crowd figure he seemed to put massive emphasis on saying the official attendance at ST JAMES' PARK today is...

[Benwell Lad]

I'd love it if presenters took it upon themselves to not call it that because they were siding with us. Im sure there'll be a few. Caulkin for one obviously.

 

I believe Stelling said on air he didn't intend to call it anything other than SJP.

 

That half time tosser Justin Lockwood(?) and the stadium PA must have called it SJP about 50 times between them yesterday, never once mentioned the new title

I noticed that when they announced the crowd figure he seemed to put massive emphasis on saying the official attendance at ST JAMES' PARK today is...

 

I don't think anyone, including our ownership and even potential sponsors, thinks it will ever be known as anything other than SJP.

It won't.

It seems like a storm in a tea cup really and issues like what we're doing for a scouting network etc concern me much more.

If they'd had the savvy to say they were looking for a stadium sponsorship deal rather than use the stupid expression "renaming", it would hardly have been noticed.

[madras]

I'd love it if presenters took it upon themselves to not call it that because they were siding with us. Im sure there'll be a few. Caulkin for one obviously.

 

I believe Stelling said on air he didn't intend to call it anything other than SJP.

 

That half time tosser Justin Lockwood(?) and the stadium PA must have called it SJP about 50 times between them yesterday, never once mentioned the new title

I noticed that when they announced the crowd figure he seemed to put massive emphasis on saying the official attendance at ST JAMES' PARK today is...

 

I don't think anyone, including our ownership and even potential sponsors, thinks it will ever be known as anything other than SJP.

It won't.

It seems like a storm in a tea cup really and issues like what we're doing for a scouting network etc concern me much more.

If they'd had the savvy to say they were looking for a stadium sponsorship deal rather than use the stupid expression "renaming", it would hardly have been noticed.

it doesn't help that whatever they say or do, short of spending 100mill on players, will be ripped into no matter how innocuous.

 

(and no i'm not saying the stadium name/sponsorship is innocuous)