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Those of us who have worked for big corporates have seen this type of thing before. Give someone a promotion or big payrise just before the redundancies or sackings happen, usually due to a takeover. They walk away with a much bigger payout. 

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Change of title as opposed to an promotion:

 

"Andy Howe’s title within Newcastle’s recruitment setup has changed.

 

The 31-year-old, who is the manager's nephew, is now a senior football executive, having been the club’s assistant head of first-team recruitment.

 

However, Howe’s role remains the same and the tweaking of titles is more to do with sporting director Ross Wilson tidying up the structure within St James’ Park."

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  • 2 weeks later...

From Waugh:

 

"The Canadian [Hopkinson] also trailed imminent new senior management announcements, saying the club had hired a new chief revenue officer (CRO) and a new chief marketing officer (CMO).

 

Hopkinson claimed Newcastle have recruited a “superstar” for the CMO role, while The Athletic has learned that Dave O’Connor will start as CRO in June. A Geordie who has built an agency in Switzerland, Newcastle view luring O’Connor home as a coup.

 

“We’ll be making these two announcements in the coming days,” Hopkinson said. “A superstar, an international. He’s going to focus on our digital growth. We cannot achieve all that ambition on Newcastle’s local market opportunity. We’ve got to go global.”

 

These new hires will be crucial in helping Hopkinson further pump-prime Newcastle’s revenue streams, as he looks to deliver his ambitious “Vision 2030” blueprint.

 

https://www.nytimes.com/athletic/7240140/2026/04/29/newcastle-chairman-talks-eddie-howe-hopkinson/

 

 

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27 minutes ago, Bunk Moreland said:

From Waugh:

 

"The Canadian [Hopkinson] also trailed imminent new senior management announcements, saying the club had hired a new chief revenue officer (CRO) and a new chief marketing officer (CMO).

 

Hopkinson claimed Newcastle have recruited a “superstar” for the CMO role, while The Athletic has learned that Dave O’Connor will start as CRO in June. A Geordie who has built an agency in Switzerland, Newcastle view luring O’Connor home as a coup.

 

“We’ll be making these two announcements in the coming days,” Hopkinson said. “A superstar, an international. He’s going to focus on our digital growth. We cannot achieve all that ambition on Newcastle’s local market opportunity. We’ve got to go global.”

 

These new hires will be crucial in helping Hopkinson further pump-prime Newcastle’s revenue streams, as he looks to deliver his ambitious “Vision 2030” blueprint.

 

https://www.nytimes.com/athletic/7240140/2026/04/29/newcastle-chairman-talks-eddie-howe-hopkinson/

 

 

Based on his LinkedIn, Dave O’Connor seems better suited for the CMO role not the CRO one? Not sure why I care tbh. 

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Just now, Lush Vlad said:

If Howe stays. Surely the club will be looking to replace the utterly useless set piece coach and perhaps also look to freshen up the coaching staff in general?

I really hope if Howe stays he also can see that he need some new input and fresh ideas.

 

If he do not see and by himself initiate this I am afraid he also do not see the issue we are facing.

 

I hope he gets it right.

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Just now, High Five o said:

I really hope if Howe stays he also can see that he need some new input and fresh ideas.

 

If he do not see and by himself initiate this I am afraid he also do not see the issue we are facing.

 

I hope he gets it right.


Sorry. I moved this to the squad and tactics thread. As I thought it was probably the wrong place for it in here. 

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8 hours ago, JT24 said:

Based on his LinkedIn, Dave O’Connor seems better suited for the CMO role not the CRO one? Not sure why I care tbh. 

Can his new fella knock 20 in a season  and do it on a cold rainy Tuesday night in Coventry. That's the recruitment I want.

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3 hours ago, Bunk Moreland said:

From Douglas:

 

"The i Paper understands that the Magpies are interested in a move for Oxford United head of recruitment Scott Mitchell to oversee monitoring of players between the ages of 18 and 21."

 

https://inews.co.uk/sport/football/newcastle-eddie-howe-four-caveats-4397203

 

Any relation? :howe:

 

https://www.oxfordmail.co.uk/sport/26079381.premier-league-club-agrees-deal-oxford-transfer-chief/

 

"Deal" for him done, apparently. 

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It's not rocket science that we need more global appeal nor that the Stadium needs addressing to bring in more £££.  Action please David.

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Newcastle United’s head of medical Dr. Paul Catterson is wanted by the Premier League for their chief medical officer (CMO) role. per the Athletic. 

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13 minutes ago, khay said:

Newcastle United’s head of medical Dr. Paul Catterson is wanted by the Premier League for their chief medical officer (CMO) role. per the Athletic. 

When I got the notification I thought it was going to be a different type of wanted, given our injury problems :lol:

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  • 2 weeks later...
9 minutes ago, TheBrownBottle said:

Everyone has to start somewhere, no idea if the lad is clued up or not

I agree, but to be fair it does not scream world class.

 

If we want momentum and show we are serious you recruit the best. 

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31 minutes ago, High Five o said:

I agree, but to be fair it does not scream world class.

 

If we want momentum and show we are serious you recruit the best. 

Agreed, there’s zero track record to go off.  Could be brilliant, but there’s nowt to back that up.

 

We’ve never felt like we’ve taken the idea of being actually elite seriously.

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