He needed service. He gets fuck all of it.
That's only half the problem though. His hold up play has been discussed at length, but his movement isn't great at the moment and he doesn't look sharp at all. It's easy to blame a lack of creativity from other players, but I don't think he's particularly helping them either with his forward-play.
Looks like a player who doesn't want to be here. Maybe he was expecting to leave with the whole Wonga thing.