i mentioned this the other day on here but in a different way, absolutely beyond me why running t-shirts by nike are made of lush lightweight stuff and football shirts feel like a suit of chain mail
you might go down the route of them needing to be more durable when playing football but (a) football clubs can afford to replace them and (b) why not sell replica shirts for fans in the lush lightweight stuff?
i was trying on some stuff where i live (+30 celcius) to go on holiday (hotter) and started with a running top then put on a football shirt and it was so much heavier and less breathable
Nike sells the "lush" stuff in the authentic type - see the more expensive WC kits.
Old news man, the likes of Nike have been on this trend for quite some time - hence why their NFL jerseys are created for fans to wear them as a style piece now - fitted sides and arms.
100% with you on this KI. There are people like myself who would buy a ton more merchandise if they made it with the style piece in mind as well. A simple, retro NUFC kit would sell like you wouldn't believe to those who actually may never buy a kit; the market for those who buy one anyway are always there, but some of us don't buy it if it looks s*** or has a s*** brand on it.