One of the way propagandists get away with rewriting history's worst foibles is by normalizing, in turn minimizing the impact of, any given atrocity, and then by acting as if even to debate these points is passé and unbecoming of an educated electorate.
This is Cronky and his persistence of downplaying, and then laughing off, of McClaren's rejection of this job not once but twice, which to most of the people following this club was rightfully shocking behaviour, and needs to be brought up again and again so as not to have it rewritten as unimportant.