http://en.wikipedia.org/wiki/St_James'_Park#Nicknames
As a light hearted aspect of the footballing rivalry between Newcastle and Sunderland A.F.C., supporters of Sunderland sometimes refer to St James' Park as 'Sid James' Park', in reference to comic actor Sid James of the Carry On films; while Newcastle fans would sometimes refer to Sunderland's former ground, Roker Park, as 'Joker Park', as well as the current ground, the Stadium of Shite.