Both Ashley and Levy have played a blinder
Levy has sold a name for £12m.
Ashley has bought a name to sell to fans ("English, PL experience etc"), got an extra body to justify a disposal of a more valuable asset (probably Sissoko/Gini in the summer), and potentially has a 24 year old English player for resale, bought at his monetary nadir.
I really think you overestimate how much we do for PR reasons.
g
Ian, almost every decision/wording they come out with is to keep the fans at arms length. I'm looking at fb forums now and on the basis of shelvey and Townsend people are piping up with the he's changed angle. It's fickle and depressing.