Put it this way, if you’re asked to support local business or support a charity. What do you do? Give them money. People for the most part go to the match for the right reasons but if you can’t see the link then you’re refusing to.
It’s alright saying that but the manager/head coach doesn’t operate in a vacuum. Similarly why the ‘support the team...’ rhetoric doesn’t hold water. His appointment will get attacked by virtue of Ashley being criticised.