Agree.
That's the new Puma Swerve template, an outfield kit. The goalkeeper kits are something else.
http://www.footyheadlines.com/2015/01/puma-15-16-teamwear-kits.html
And not forgetting poor Halmstad.
http://www.footyheadlines.com/2015/01/shocking-puma-halmstad-turtle-patterned-kit.html