It's fairly standard to set out plans and proposals. Calling it a brochure isn't quite as standard.
I really can't imagine Mike Ashley giving a shite what the new owner has planned, except maybe if he'll let SD keep the retail. Pop that on a post-it along with the price.
The brochure is/ was apparently to attract investors, not for Mike Ashley to look at.
Whatever anyway, it’s all horseshit and is likely Ashley up to his usual tricks. Kenyon’s his mate and this is all just a diversionary tactic again to take heat off him and dilute dissent.