It wouldn't surprise me if this was done by Ashley as he cranks up the game of cat and mouse.
A tongue in cheek free bit of advertising by thousands of fans with a very similar template that may be mistaken on TV with the sole aim to get Puppetdew to walk, thus saving Ashley a couple of million or so on wages.
The fact that we've not really had a net spend in the last two years may have been a failed attempt to get him to walk already.