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1 minute ago, r0cafella said:

We absolutely scammed Adidas, they are mad to pay 40m per year given where we are at present. :lol:


They’ll probably make £40m just on jackets man. 

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Silverstone doesn't deserve any credit until he works out a solution for guaranteeing hundreds of billions fans access to less than 10,000 match day tickets. 

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49 minutes ago, Big River said:

it's proper honking that :lol: some very questionable taste here

 

bit like this all-time stinker (imo obviously) that was well received

 

image.thumb.png.ac46e4f6f024859a0c159b2083db985d.png

 

I think most people will just wear whatever shit the club put out, to be honest. I find the amount of Wonga / Ashley era shirts still in circulation at the match absolutely baffling. but each to their own I suppose!

Probably one of my all time favorite away kits that, think its class :lol: 

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38 minutes ago, NE27 said:

 

The joy division unknown pleasures shirt.

 

The Geordie Vision shirt. 

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24 minutes ago, Stifler said:

I and someone else touched on it yesterday. Adidas would need to sell 562,000 shirts of ours to break even on a £40m per year contract. When we were owned by Ashley we were still selling nearly 500,000 shirts per year. That is without all the other stuff we did well, and the stuff that we missed out on selling because Ashley never put it on sale.

 

We now have ambitious owners, a team who are building well, and we are moving away from the tacky Wonga/Fun88 sponsors. It goes without saying that our merchandise is becoming more sought after, both here in Tyneside, the North East, and even internationally.

 

Not many clubs can say that.

Between me and the immediate family, you’re looking at somewhere near 20 shirts. Under Ashley it would have been lucky to make it to 5. If the adidas training gear is good there will be loads more. Shows the shift in mindset that’ll no doubt be prevalent across loads of the fan base.

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They've also got access to a much more global market, and the logistics to back it up.

 

£40m might be close to break even in year one, but presumably they're hoping they can be raking it in by years four and five.

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Isn’t it bigger than just merchandise sales though. They have adidas stamped on every shirt for advertising. They will have it behind every interview on the wall and plastered everywhere. I bet there is a big upswing of people who go on to buy adidas stuff instead of Nike or puma for other sports stuff just because of the association and having adidas in their mind. 
 

if advertising on football shirts work, they have bought into that too by being stamped on all shirts. 

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27 minutes ago, FLUMPO235 said:

Isn’t it bigger than just merchandise sales though. They have adidas stamped on every shirt for advertising. They will have it behind every interview on the wall and plastered everywhere. I bet there is a big upswing of people who go on to buy adidas stuff instead of Nike or puma for other sports stuff just because of the association and having adidas in their mind. 
 

if advertising on football shirts work, they have bought into that too by being stamped on all shirts. 

Agreed. Not going to buy Nike, Puma or New Balance gear. Allegiance well and truly to the 3 Stripes and Trefoil.

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1 hour ago, Nucasol said:

Agreed. Not going to buy Nike, Puma or New Balance gear. Allegiance well and truly to the 3 Stripes and Trefoil.

Needed some new running kit and I’d always favoured Nike t-shirts and shorts. Just started buying Adidas replacements. I’m a marketing man’s dream me!

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18 minutes ago, Big River said:

I'm not sure a thumbnail from a footyheadlines article determines our elite status

[emoji38] works for me. I’m hovering up crumbs of positivity. Long summer :indi:

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will find out any day now if we’re elite. If we’re elite we will get full size football socks. If we’re premium or below we’re looking at these bad boys

 

 

IMG_4135.jpeg

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Had a look round the new temp store today and the new in house is decent like, some proper smart embossed t-shirts and hoodies. Looked like quite a lot of stuff had sold out aswell.

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1 hour ago, Stifler said:

Does the kit actually get announced today?

No I think it’s all getting done on the 7th. Seems like they did that with Arsenal, announced and available at the same time

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Posted (edited)
1 hour ago, Stifler said:

Does the kit actually get announced today?

My mates done a load of drone footage for the club in the past including Bruno's gender reveal party last year. Anyway he put a clip on of Adidas stuff saying one week to go yesterday so not sure if the actual launch is the 7th or what as it's clearly work for the club. Would have expected 7th to be release day and a launch before that

 

Edit: looks like all in one like jack says

 

 

Edited by Fezzle

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I'd be extremely disappointed if today was the day.

 

We're now 8 hours into a 24 hour day and Adidas still hasn't posted anything.

 

Would be a worrying sign of just how committed they are to us.

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Fuck me they're dragging this out now though to the point where even if it's really good it's still going to feel underwhelming.

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