sunderland

[Sima]

Would be interesting to see what their average ticket price is once you remove the receipts from the FA Cup game last season.

[Nucasol]

27 minutes ago, Sima said:

Would be interesting to see what their average ticket price is once you remove the receipts from the FA Cup game last season.

Tenner a ticket I reckon.

[Heron]

9 hours ago, Sima said:

£12 a ticket  

The thing is - I get why we're laughing - but if you remove all the reasoning behind it they're actually leading the way.

[Nucasol]

2 minutes ago, Heron said:

The thing is - I get why we're laughing - but if you remove all the reasoning behind it they're actually leading the way.

Yep but it’s set them up for commercial

suicide. Fans expect dirt cheap tickets and are disincentivised to pay as they’ll get them via some kind of giveaway. And so the cycle continues with them. 
 

It doesn’t help the way the Walter Mitty cunts on ReadyToGroom go on about their attendances either.

[Benwell Lad]

SoL has always been too big for their requirements.

Even during their relative good years in the PL it was never full and they were forced to give away discounted and free tickets.

It costs money to service an oversized stadium and they will never be able to sell tickets at a premium due to supply outweighing demand. Additionally they'll never be able to generate the atmosphere that a full stadium can.

If they'd gone for something similar to Derby or Boro for example, they'd have a far better full atmosphere and, ironically, probably generate higher gate receipts.

Building a stadium to a capacity just so it can be filled when they play Newcastle every few years seems like business insanity really.

 

[ikri]

27 minutes ago, Benwell Lad said:

probably generate higher gate receipts

 

They can't generate higher gate receipts as long as they keep giving tickets away.

[Wallsendmag]

13 hours ago, midds said:

What do Gateshead charge? 

 

£22 for adults.

[Wallsendmag]

2 hours ago, Benwell Lad said:

SoL has always been too big for their requirements.

Even during their relative good years in the PL it was never full and they were forced to give away discounted and free tickets.

It costs money to service an oversized stadium and they will never be able to sell tickets at a premium due to supply outweighing demand. Additionally they'll never be able to generate the atmosphere that a full stadium can.

If they'd gone for something similar to Derby or Boro for example, they'd have a far better full atmosphere and, ironically, probably generate higher gate receipts.

Building a stadium to a capacity just so it can be filled when they play Newcastle every few years seems like business insanity really.

 

 

Been there a few times when we've played them and it's been nowhere near full then either. Crowd was only 40k for the Luque match and they gave us 4k tickets that time. 1000s of emoty seats when we beat them 1-0 when Solano scored as well. It's far too big for the size of their fanbase. Simple as that. Problem they've got now is that they've discounted tickets to the max for the past 25+ years if they ever brought their prices in line with even the likes of Middlesbrough they'd instantly lose 1000s of fans.

[geordie_b]

Its like buying Dominos without a discount code for them now, nobody is going to do that

[Wallsendmag]

4 hours ago, Heron said:

The thing is - I get why we're laughing - but if you remove all the reasoning behind it they're actually leading the way.

 

Depends on what you mean by leading the way. When was the last time they turned in a profit? Even in the Premier League they were losing ridiculous amounts of money every year. Ellis Short was having to pump in 10s of £millions season after season to maintain them as a going concern. He famously arrived as a Billionaire and left as a Millionaire. The family of this youngster who owns them now are having to do the same.

 

Ultimately we l'd all love cheaper tickets. I hark back to the days when I was paying £3 to stand in the Gallowgate and my first season ticket which was £45 but sadly football has moved on now. Running costs are through the roof, transfer fees, wages etc. It's all sky high. Charging £11 a ticket as a Championship club sadly just isn't feasible. To put it into perspective Blyth Spartans charge £15. They'll be playing 1 league above the Northern League next season.

 

Aside from that it just makes their constant boasts about 40k crowds spund kind of hollow. Ignoring the fact that there's never 40k inside that place anyway loads of clubs of a similar size to Sunderland could pull in those numbers charging those prices if capacity allowed.

[JT24]

Just now, Wallsendmag said:

 

Depends on what you mean by leading the way. When was the last time they turned in a profit? Even in the Premier League they were losing ridiculous amounts of money every year. Ellis Short was having to pump in 10s of £millions season after season to maintain them as a going concern. He famously arrived as a Billionaire and left as a Millionaire. The family of this youngster who owns them now are having to do the same.

 

Ultimately we l'd all love cheaper tickets. I hark back to the days when I was paying £3 to stand in the Gallowgate and my first season ticket which was £45 but sadly football has moved on now. Running costs are through the roof, transfer fees, wages etc. It's all sky high. Charging £11 a ticket as a Championship club sadly just isn't feasible. To put it into perspective Blyth Spartans charge £15. They'll be playing 1 league above the Northern League next season.

 

Aside from that it just makes their constant boasts about 40k crowds spund kind of hollow. Ignoring the fact that there's never 40k inside that place anyway loads of clubs of a similar size to Sunderland could pull in those numbers charging those prices if capacity allowed.

19 years ago, apparently. 

[Wallsendmag]

1 minute ago, JT24 said:

19 years ago, apparently. 

 

Well there you go then. 19 years of accumulating losses.

[Benwell Lad]

17 minutes ago, Wallsendmag said:

 

Well there you go then. 19 years of accumulating losses.

Wow. They'd have no chance in the PL with current regulations in place.

[Heron]

1 hour ago, Wallsendmag said:

 

Depends on what you mean by leading the way. When was the last time they turned in a profit? Even in the Premier League they were losing ridiculous amounts of money every year. Ellis Short was having to pump in 10s of £millions season after season to maintain them as a going concern. He famously arrived as a Billionaire and left as a Millionaire. The family of this youngster who owns them now are having to do the same.

 

Ultimately we l'd all love cheaper tickets. I hark back to the days when I was paying £3 to stand in the Gallowgate and my first season ticket which was £45 but sadly football has moved on now. Running costs are through the roof, transfer fees, wages etc. It's all sky high. Charging £11 a ticket as a Championship club sadly just isn't feasible. To put it into perspective Blyth Spartans charge £15. They'll be playing 1 league above the Northern League next season.

 

Aside from that it just makes their constant boasts about 40k crowds spund kind of hollow. Ignoring the fact that there's never 40k inside that place anyway loads of clubs of a similar size to Sunderland could pull in those numbers charging those prices if capacity allowed.

Don't get me wrong, I don't think it's intentional, it's desperation - but this is all a match ticket should really be. The issue of not turning over enough to cover overheads isn't that the ticket prices aren't high enough, it's that the overheads are obscene. I am speaking generally here, up and down the country.

 

The same price probably gets you Bundesliga tickets in Germany.

 

Football in this country is horrendously overcooked financially. You only have to look at Man United. Making dozens of 'normal' folk redundant and blaming overheads when they have sub-standard, passed-it footballers running around on over 100k a week. It's shocking.

[Wallsendmag]

41 minutes ago, Heron said:

Don't get me wrong, I don't think it's intentional, it's desperation - but this is all a match ticket should really be. The issue of not turning over enough to cover overheads isn't that the ticket prices aren't high enough, it's that the overheads are obscene. I am speaking generally here, up and down the country.

 

The same price probably gets you Bundesliga tickets in Germany.

 

Football in this country is horrendously overcooked financially. You only have to look at Man United. Making dozens of 'normal' folk redundant and blaming overheads when they have sub-standard, passed-it footballers running around on over 100k a week. It's shocking.

 

Aye you aren't getting into a Bundesliga match for 11 quid these days. Your average seat there is around 40/50 euros now. We go over there quite a bit and the prices have risen a lot in recent times. Watching Borussia Monchengladbach in a couple of weeks. They are one of the cheaper teams to watch and we've paid €35 for one of the "cheaper" seats. Along the side but right next to the corner that starts to bend round to behind the goal. More expensive if we'd wanted a more central view.

 

Think they only charge €18 on the terrace but you try getting hold of a ticket in there! Nigh on impossible.

 

You are correct in what you say of course. Overheads are off the scale. Wages, transfer fees, payments to agents etc and unfortunately that cost is more and more being passed onto the supporter.

[Jonas]

£12 was the average ticket price over 30years ago going off some of my stubs and that includes Barnsley and Coventry. It was a tenner to watch a beamback at the Platinum club 31years ago.

Its a wonder they remain a loss making operation.

The average price would be higher but they do insist on lying about attendances. At the least they've either cheap tickets or thousands who regularly don't turn up and in actual fact its both.

[TheBrownBottle]

11 hours ago, Heron said:

The thing is - I get why we're laughing - but if you remove all the reasoning behind it they're actually leading the way.

I’d agree, but they actually charge a fair whack for their tickets - the cheapest adult ticket is £26 - the average price tells you that they must be giving away thousands of free tickets, otherwise the match day receipts don’t compute.

 

https://help.asksafc.com/hc/en-us/articles/26702075109905-What-are-the-prices-of-home-tickets

[Nucasol]

6 minutes ago, TheBrownBottle said:

I’d agree, but they actually charge a fair whack for their tickets - the cheapest adult ticket is £26 - the average price tells you that they must be giving away thousands of free tickets, otherwise the match day receipts don’t compute.

 

https://help.asksafc.com/hc/en-us/articles/26702075109905-What-are-the-prices-of-home-tickets

That’s the first time I’ve seen their actual pricing. I can’t imagine the amount being given away to create an £12.80 a ticket average on 37,012 attendances (plus us in the FA cup and Crewe in the league cup.

 

Their ticket prices aren’t buttons either - Cat As for adults between £35-42 and lower Cs are still £26-30.
 

Taking a conservative average adult ticket price of £30 and kids ticket price of £12 with a 1:2 adults to kids ratio, their average attendance would net them £663,995 a match. In reality they get £465,640. Based on the same average prices and 1:2 ratio that’s the equivalent of 25,955 paying attendees. So 11,057 average non-paying attendees.

 

For record, their average attendance from inception is 26,376, so broadly in line with that. 

[et tu brute]

Nissan must have a big project on tonight 

[KennyUtd]

9 minutes ago, et tu brute said:

Nissan must have a big project on tonight 

Night shift, overtime to pay for me holidays marra, bit cold, nee buses running from Shildon, etc. etc...

[OCOCOL]

Nearly wedding season again

[KennyUtd]

Well at least it's an original excuse...😆

[bobbydazzla]

[Pilko]

Playoff-bound Sunderland draw 1-1 with Preston on a Tuesday night

 

 

Meanwhile, over at the Nissan plant:

 

[Fak]

9 minutes ago, Pilko said:

Playoff-bound Sunderland draw 1-1 with Preston on a Tuesday night

 

 

Meanwhile, over at the Nissan plant:

 

Just general production line in the production line factory