I will never tell people off for going to watch. What I would say is that the “support your side through thick and thin” unwritten rule is - surely - based on the premise that your club is trying to win; or at least compete. Call me Vulcan or autistic or pretentious or weird, but in my mind if he treats my club as a business; then I will respond like a customer. The product is shit and I won’t invest my time and money. That’s what I’d ask our match-going fans to think about. He’s changed the parameters of the very notion of supporting a club. Reacting the same way you always have - which is entirely admirable in some respects - no longer appears logical, intelligent, productive or even appropriate.