What's 7th worth though
An extra couple of mill in prize money? A fixture list in Europe that will see our prem league position plummet
I would rather us have a good crack at the domestic cups
It also makes the club more capable of convincing potential signings to come, and existing good players to stay (though that's far from a priority it seems). You can show them the league table and say 'look at us, we're in a good position to push on and we think you'll help us do that'. Do you think we got Cabaye here by telling him that the target was to avoid relegation, or that finishing 14th would be acceptable?
Like Dave has essentially said, finishing 7th would show ambition really. It would be a massive plus if 7th turned out to be an Europa League spot in the end too - it will indicate to potential signings that we're a club "going places".