Sorry, it's not free, we paid £42,250 for the pleasure.
In the 2009 accounts, Note 23 says that "During the current and prior year, advertising and promotional services were provided to companies associated with Mr MJW Ashley, the ultimate shareholder of the company's parent company, St James' Holdings limited. No consideration was paid or payable for these services and the cost associated with the services in the prior year was £42,250."