Yes, and the problem with this scenario is that long-term and maybe permanent damage is being done to the club's support base. We have all heard the tales about youngsters who no longer want to support the club but are more interested in following the likes of Chelsea, Man C, Man U, Arsenal etc because they are perceived as both better and more successful.
The longer Ashley is at the club, the more this will become a problem until it is to late.
It was the same when we were kids, Liverpool fans, Everton fans, spurs fans.
That always happens. They are now on my facebook as Newcastle fans.