Speculation...Mort and Llambias always said they buy struggling companies, turn them round and then flog them. They stopped the "rot" the market has picked up, the UK economy is turning round. The current financial deal for the prem is eye watering...The next tv deal could be massive with players like BT, Google and Sky battling it out.
Perfect time to strike a profit and start again with a club with a big global image and push them into the champions league with little investment.