Just had a look, Colombia are in 6th and Croatia 4th Brazil are in 19th.
Friendlies are worth less ranking points than competitive games, even if you win them. Hence why at the last 3 tournaments we've had this rhetoric about 'the hosts being the worst side' going into it. At least I think that was the case with Poland, South Africa and Austria.
Basically once a team wins the right to host a competition they inevitably slide right down the rankings.