Anyone who thinks a football club needs 50k fans every game and huge numbers of season ticket renewals to survive these days are kidding themselves imo. 20,000 people could stay away every game next season and it would hardly make a difference to him. What is £10m a season compared to all the tv money and free advertising for his business?
As long as Sports Direct continue making huge profits he will continue to suck the life out of us. Otherwise he would be taking money out of the club to repay the loan.
On a side note, the hashtag geordie jihad is an absolute embarrassment