Honestly it's just dumb to have a new home kit every year. I liked that we used to be one of the few teams giving them two year cycles years ago, but even that is excessive. It was one of the hardest things for me to adjust to coming from American sports. Now it's a little different over here where jerseys are being changed once or twice a decade plus a bunch of alternates and throwbacks.
But that's much more sustainable then asking kit makers to come out with multiple new designs every season for every team they work with all while keeping in mind the tradition of each shirt. You're bound to get some seriously ugly or bland ones at that rate. It ruins some great shirts too, the good designs deserve multiple seasons of use.