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Newcastle United fans have made a successful start to their battle to raise money for 1% of the club
It was billed as the week when supporters won as the European Super League was brought down by the rage of football's estabished forces.
But on Tyneside the reality of fans taking control is playing out - and its one that should fill Newcastle fans with pride.
Street protests and Government threats might have downed the foolhardy ESL but the battles to change the game will be harder to win, as Newcastle fans reflecting on a decade of trying to influence United under Mike Ashley will testify.
After years toying with boycotts and direct action, it feels like the fanbase - or most of it - has coalesced around the brilliant 1892 Pledge. With £62,000 raised in just over a fortnight - mostly small, monthly donations from fans, with the the global fanbase really coming through - there is a feeling that momentum is being maintained
For Greg Tomlinson, the NUST's chair, the theme of sticking with it when the headlines have moved elsewhere is the one to take from last week's ESL controversy.
"It was great to mobilise in one way - the plan was abhorrent," he said.
But it's not just this - we've had the 39th game, Project Big Picture. If these guys aren't punished, what comes next?
It's not the end, if anything this is the beginning of what should be fundamental reform of how how football is governed in the UK. The work, in that regard, has been going on behind-the-scenes with a fan-led review of the game but it's been brought forward.
There have been reviews of football before of course but we need to make this one count.
Yes, this power grab has been stopped but it doesn't fix everything."
The Pledge scheme continues to be the headline work of the NUST - and there have been expressions of interest in it.
A meeting with the shadow cabinet last week was "positive" as the Labour party asked for details of what it would entail.
"How do you get fans having ownership and equity in your club?" Greg says.
"Bear in mind the first thing a lot of these owners want is to be compensated for it. If you can build a fund to buy it - if it was set in law that X percentage has to be given to fans but they're given six months, a year or whatever to raise the money - that would be magnificent.
"The 50 + 1 German model would be everyone's dream but there
The fan-led review of football must be fan-led. It's going to be led by a politician so how does that work? We need to make it sure it is properly fan-led."
On the pledge itself, a surge of donations last week took the initial pot past £60,000.
The key will be how many are monthly direct debits which will eat away at their one per cent target.
"It has been a magnificent response with over £60,000 and the key to it all is going to be the direct debits and how they help us. It's a very long term project," he said.
"Everyone is talking about the 1% but it's a minimum. There's been a great take up on that but we've been overwhelmed by it. There's been a phenomenal take up from all over the world - New Zealand, America and loads and loads locally.
The key here is collectively we can have the power."
To make your own pledge, go to 1892pledge.co.uk
