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http://news.bbc.co.uk/1/hi/business/8109954.stm

 

Setanta loses Premier TV rights

 

 

Setanta will lose its two packages of games for 2009/10 season

Troubled sports broadcaster Setanta has failed to pay the latest chunk of the £30m it owes the English Premier League, and will now lose the rights.

The League has threatened to sell the rights to the 46 live matches Setanta has for the 2009/2010 season if the broadcaster failed to make the payment.

It will now put the rights out to auction, with offers needed by Monday.

A potential rescue deal, led by a US investor who had proposed buying 51% of Setanta, fell through.

'Regret'

The Premier League said it had "been working with Setanta for some time to help them continue as the broadcaster of 46 English live matches for the 2009/10 season".

 

SETANTA'S SPORTS DEALS

English Premier League

Scottish Premier League

Blue Square Premier

IPL cricket

US PGA Tour golf

Guinness Premiership rugby union (from 2010)

Magners rugby

Boxing

 

Why is Setanta in trouble

The Premier League, in agreement with Setanta, stipulated that certain contractual requirements had to be met on or before Friday, 19 June, "to allow the preparations for the 2009/10 season to continue unaffected".

The league added: "It is with considerable regret that we announce that Setanta has been unable to meet their obligations. As such the existing licence agreement between us has been terminated with immediate effect."

The Premier League will now go ahead and auction the 46 UK live matches for the 2009/10 season.

'Issues'

Late last week, Access Industries, controlled by the US investor Len Blavatnik, tabled a £20m bid for a 51% share in Setanta.

It had been hoped Access could lead a consortium of investors to provide fresh funding for Setanta.

 

Mr Blavatnik had been studying Setanta's books

However Access has now said it was unable to proceed with a deal with Setanta.

It is understood that the deal faltered after it was revealed that there is a question mark over a reported £50m that Setanta is said to owe UK tax authorities.

"Access believed that this proposal could potentially have secured the future of the broadcaster for its customers, employees and for football, provided certain conditions required to put the business on a long-term viable footing were met," it said.

"Regrettably, despite intensive efforts on all sides over the past few days, and despite significant progress in a number of areas, there remain a number of issues which we have been unable to resolve within the time available.

"We are disappointed not to have been able to make this deal happen. Access remains committed to sports programming and will continue to explore opportunities in this area."

One of those which may be interest in acquiring Setanta's 46 games is Disney-owned sports channel ESPN.

'Bad news'

ESPN would not comment directly on the new situation but said it continued "to be interested in rights where they are available and where they make business sense".

Meanwhile James Pickles, editor of industry newsletter TV Sports Markets, said that until Thursday there were expectations that Setanta would pull though.

"It's bad news for everyone - no one is a winner," he said, adding: "It's a disaster for rights holders."

He said it was bad news for Sky because having a competitor such as Setanta was beneficial to it from an EU regulatory perspective, which prevents one broadcaster owning all Premier League rights.

However Sky would be legally free to bid for one of Setanta's two packages of 23 games.

Subscriber targets

Last week Setanta reopened its website to new subscribers - having closed it for several days.

Setanta is running at an estimated loss of £100m a year, after missing subscriber targets.

The broadcaster has 1.2 million subscribers, 700,000 short of the 1.9million that industry experts believe they need to break even.

Attention will now shift onto Setanta's other contracts - such as those with the FA for England and FA Cup matches, the Scottish Premier League (SPL), and the Blue Square conference.

It recently missed a £3m payment due to the SPL - part of a four year deal worth £54m over four years from 2006 to 2010.

The company also owns rights to the PGA golf tour, as well as cricket and rugby union deals.

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Great, full sky sports package next year it is

 

Nope. They are not allowed to have all the games. Someone else will have to bid. LivingTV are front runners.

 

They have had all of them before Setanta so why not now?

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Great, full sky sports package next year it is

 

Nope. They are not allowed to have all the games. Someone else will have to bid. LivingTV are front runners.

 

They have had all of them before Setanta so why not now?

 

The entire reason Setanta got games was because they changed the law. It is seen as a Monopoly. It is to be fairer to US

 

I know, its fucking dogshit, but thats tha law!

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Great, full sky sports package next year it is

 

Nope. They are not allowed to have all the games. Someone else will have to bid. LivingTV are front runners.

 

They have had all of them before Setanta so why not now?

 

Competition rules. That's why Setanta got them in the first place.

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Great, full sky sports package next year it is

 

Nope. They are not allowed to have all the games. Someone else will have to bid. LivingTV are front runners.

 

Love the fact you've just used the word nope where it clearly isn't applicable.

 

I was either going to go with Setanta alone as I have now, or Sky and Setanta on account of the latter having the boxing

 

Sky and Setanta it is  :angry: :tickedoff: :rant:

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Great, full sky sports package next year it is

 

Nope. They are not allowed to have all the games. Someone else will have to bid. LivingTV are front runners.

 

Love the fact you've just used the word nope where it clearly isn't applicable.

 

I was either going to go with Setanta alone as I have now, or Sky and Setanta on account of the latter having the boxing

 

Sky and Setanta it is  :angry: :tickedoff: :rant:

 

I didn't detect the sarcasm is all. I assumed you were actually happy as rather than getting sky sports AND setanta, you just needed the sky sports package.

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Great, full sky sports package next year it is

 

Nope. They are not allowed to have all the games. Someone else will have to bid. LivingTV are front runners.

 

Love the fact you've just used the word nope where it clearly isn't applicable.

 

I was either going to go with Setanta alone as I have now, or Sky and Setanta on account of the latter having the boxing

 

Sky and Setanta it is  :angry: :tickedoff: :rant:

 

I didn't detect the sarcasm is all. I assumed you were actually happy as rather than getting sky sports AND setanta, you just needed the sky sports package.

 

:thup:

I see what you mean, my apologies for not being clearer

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Irrespective of how shit Santana coverage is, or was, no-one who appreciates value for money should really be happy about this. Sultana was a competitior of Sky and, even if ever so slightly, made Sky look over their shoulder from time to time and consider their prices.

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Irrespective of how shit Santana coverage is, or was, no-one who appreciates value for money should really be happy about this. Sultana was a competitior of Sky and, even if ever so slightly, made Sky look over their shoulder from time to time and consider their prices.

 

:lol:

 

How do you work that out like? I pay more for Setanta than I ever did for Prem Plus and Sky have increased their prices on a regular basis.

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Irrespective of how shit Santana coverage is, or was, no-one who appreciates value for money should really be happy about this. Sultana was a competitior of Sky and, even if ever so slightly, made Sky look over their shoulder from time to time and consider their prices.

 

:lol:

 

How do you work that out like? I pay more for Setanta than I ever did for Prem Plus and Sky have increased their prices on a regular basis.

 

That's why we got rid of it. Don't know the exact details because I'm not the bill payer but I think they essentially just kept hiking the price up by a quid or so every other month-ish. Was a disgrace really.

 

I'd guess the actual Sky Sports package on its own to be just as much as the rest of the entire Sky TV package, perhaps minus movies. Something like £20 a month for SS, I'd guesstimate.

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Irrespective of how s*** Santana coverage is, or was, no-one who appreciates value for money should really be happy about this. Sultana was a competitior of Sky and, even if ever so slightly, made Sky look over their shoulder from time to time and consider their prices.

 

:lol:

 

How do you work that out like? I pay more for Setanta than I ever did for Prem Plus and Sky have increased their prices on a regular basis.

 

Setanta is a channel and Prem Plus wasn't, essentially

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Irrespective of how s*** Santana coverage is, or was, no-one who appreciates value for money should really be happy about this. Sultana was a competitior of Sky and, even if ever so slightly, made Sky look over their shoulder from time to time and consider their prices.

 

:lol:

 

How do you work that out like? I pay more for Setanta than I ever did for Prem Plus and Sky have increased their prices on a regular basis.

 

Setanta is a channel and Prem Plus wasn't, essentially

 

So what? Fact is I pay more to see what I want than I used to before the ruling. How that is helping the consumer I've no idea.

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Hope it goes to a freeview channel.

 

How on earth would they afford it though, if their only income is through advertising?

 

It surely will go to a new subscription-only channel or someone huge enough to buy it just to increase their profile, like ESPN.

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