NG32 Posted July 4, 2021 Share Posted July 4, 2021 On 02/07/2021 at 16:59, nbthree3 said: https://www.chroniclelive.co.uk/sport/football/football-news/castore-exclusive-tom-beahon-newcastle-20959372 A "multi-year" - understood to be five year - partnership with Newcastle United is a foothill on the Everest of overturning the dominance of the likes of Nike, Adidas and Puma - the latter ousted after nearly a decade as kit supplier to Newcastle. --- "Newcastle is a perfect example of what is wrong with the market and where Castore thinks we can do things differently," he tells ChronicleLive in an exclusive interview. "If you're one of those 'big four', you partner with one of those big brands, you'd get a bespoke range, limited editions products opps, retro kits, accessories, lifestyle products and provide brilliant marketing support and plug them into the international distribution network. But for anyone out the big four we felt the model, simply,is broken. It was all standardised kits, very little by way of bespoke designs and even stranger, very little by way of marketing investment. "If you look at the size of Newcastle's fanbase and the love and deep passion they have for that club - it's passed through the generations and in families - why, as a brand, would you not want to make bespoke products? Why would you not want to invest in marketing and tell the club's story? "There won't be any templated kits from Castore. Every single thing we make in the Newcastle range, from a technical perspective, will be bespoke. First, away, third, training kit, anthem jackets they'll come out in the stadium to, lifestyle products - everything will be bespoke. It's a commitment we made at the start of this deal. "It's an opportunity for us to come in and shake things up. Why would you want to partner with a club like Newcastle in terms of size and stature and not really activate that partnership and bring it to life with creative marketing and story telling, content and the chance to do some cool stuff with the players?" "There's a lot of opportunity out there but we don't want to do every deal. We want to partner with clubs we feel match our own ambitions. We're very ambitious as a brand. We want to be number one globally in five years - that's an ambition - and we want to partner with clubs that are equally ambitious. "We know how deep and passionate the Newcastle fanbase is but the next stage really excites me: where can this club go and be in the next five years? That was a big driver behind drawing me to this opportunity." Next week will see the first Newcastle Castore kit launched with, Beahon reveals, a "nod to heritage and history". --- It is part of Castore's biggest ever kit deal which they're financially and "emotionally" invested in. "I care about this deeply," Beahon says. "This is a significant financial investment from my business in Newcastle and I'm very, very comfortable making that based on how big the fanbase is but also how passionate it is and the ambitions the club has the exciting journey the club will go on in the next five years. "Some of the stuff I've seen about the Reuben Brothers being investors or Mike Ashley are just fundamentally not true. I know each one of my investors on a first name basis, I've got all of their numbers in my phone and I speak to them quite regularly to discuss what's going on with the business. What is clear is that Castore will do things differently. Fans can expect lifestyle clothes, retro kits, limited edition match shirts and more between now and the start fo the season. "We all know the recent history of Newcastle but as an outside observer you just look at the club and think: 'There's so much we could do better'," Beahon says. "I touched on that with marketing and products but the retail experience is a big, big part of that. If I look at the website fans were buying off and going up to St James' Park, as I have been, the retail experience there's a lot we can do better. "If we're going to invest in the club partnership as we are, why would we not want to take over the retail? It just means it's in our gift to make it a success. It puts more pressure on us but shows we are totally commited to this partnership. We can all imagine the phone call from Mike Ashley to Puma. Link to post Share on other sites More sharing options...
Happinesstan Posted July 5, 2021 Share Posted July 5, 2021 On 02/07/2021 at 17:42, gdm said: Aye One rumour swirling round the deal is that it has been driven by the Reuben Brothers, possible co-owners of the club if a takeover can be brokered. But Beahon says that is not true - and it's understood this deal is unconnected to the buy out. "I try not to keep up with the rumour mill if I'm honest. I did try to but I was spending 16 hours on Twitter rather than running my business," he said. "Some of the stuff I've seen about the Reuben Brothers being investors or Mike Ashley are just fundamentally not true. I know each one of my investors on a first name basis, I've got all of their numbers in my phone and I speak to them quite regularly to discuss what's going on with the business. So Mike could be an investor. Link to post Share on other sites More sharing options...
Magpie Posted July 6, 2021 Share Posted July 6, 2021 Players back today, think we might get a glimpse. Link to post Share on other sites More sharing options...
UncleBuzzcocks Posted July 6, 2021 Share Posted July 6, 2021 Link to post Share on other sites More sharing options...
Kanj Posted July 6, 2021 Share Posted July 6, 2021 Looks class. Link to post Share on other sites More sharing options...
Danh1 Posted July 6, 2021 Share Posted July 6, 2021 Aye really nice. Had my reservations when I heard ages ago about them making our kits, but actually looking forward to seeing them after the recent crack. Link to post Share on other sites More sharing options...
nufcjb Posted July 6, 2021 Share Posted July 6, 2021 (edited) Another few images. i like the one Hayden and the rest are wearing. Funnily, blue was also the colour of choice for Amanda for her interview yesterday too. The mock up of the away kit was also blue if I'm not mistaken. Edited July 6, 2021 by nufcjb Link to post Share on other sites More sharing options...
TBG Posted July 6, 2021 Share Posted July 6, 2021 Hendrick really does look like he's straight outta middle earth. Link to post Share on other sites More sharing options...
Yorkie Posted July 6, 2021 Share Posted July 6, 2021 Ace, that. Link to post Share on other sites More sharing options...
Shearergol Posted July 6, 2021 Share Posted July 6, 2021 Interesting choice of players for the photos. Link to post Share on other sites More sharing options...
Toon No9 Posted July 6, 2021 Share Posted July 6, 2021 (edited) Notice the grey and orange shirt worn by the staff on the picture with Lascelles. Edited July 6, 2021 by Toon No9 Link to post Share on other sites More sharing options...
Magpie Posted July 6, 2021 Share Posted July 6, 2021 That dark grey/orange one has potential ? Link to post Share on other sites More sharing options...
GavMcEl Posted July 6, 2021 Share Posted July 6, 2021 16 minutes ago, nufcjb said: Another few images. i like the one Hayden and the rest are wearing. Funnily, blue was also the colour of choice for Amanda for her interview yesterday too. The mock up of the away kit was also blue if I'm not mistaken. yeah was rumours going around now for a month or 2, even before them concept kits came out, that the away is blue and the 3rd is black and Gold, or the other way about. Link to post Share on other sites More sharing options...
Chapo Posted July 6, 2021 Share Posted July 6, 2021 Can’t get past how Chavy the logo looks. Link to post Share on other sites More sharing options...
mrmojorisin75 Posted July 6, 2021 Share Posted July 6, 2021 like that grey & orange scheme tbf Link to post Share on other sites More sharing options...
Guest HTT II Posted July 6, 2021 Share Posted July 6, 2021 Meh Link to post Share on other sites More sharing options...
Joe_F Posted July 6, 2021 Share Posted July 6, 2021 Love a blue away kit like. Link to post Share on other sites More sharing options...
Sima Posted July 6, 2021 Share Posted July 6, 2021 Embroidered logo. Link to post Share on other sites More sharing options...
nufcjb Posted July 6, 2021 Share Posted July 6, 2021 Ffs 10/7 Link to post Share on other sites More sharing options...
Miggys First Goal Posted July 6, 2021 Share Posted July 6, 2021 Fucking hell. They might actually get me to buy something. Link to post Share on other sites More sharing options...
Sima Posted July 6, 2021 Share Posted July 6, 2021 3 minutes ago, nufcjb said: Ffs 10/7 October is an outrageous time to launch a kit tbf. Link to post Share on other sites More sharing options...
Kanj Posted July 6, 2021 Share Posted July 6, 2021 Prob waiting for Maxi to take pics Link to post Share on other sites More sharing options...
NE27 Posted July 6, 2021 Share Posted July 6, 2021 Wish we would fuck that shitty blue fun88 off mind. Dogshit having betting firms as sponsors, especially ones with shit logos Link to post Share on other sites More sharing options...
NE27 Posted July 6, 2021 Share Posted July 6, 2021 Just now, Kanji said: Prob waiting for Messi to take pics Link to post Share on other sites More sharing options...
Shearergol Posted July 6, 2021 Share Posted July 6, 2021 So have those players actually all got new contracts then? The club not announcing them anymore? Link to post Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now