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I suspect the Adidas deal has built in incentives for European qualification and performance. 40m per season is likely the base amount. Tends to be the case when teams are selling themselves as being ambitious/wanting to push on. The deal after this will likely be the one with (fingers crossed) more parity to the established 'big 6' out the gate. 

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Just now, STM said:

 

The stadium sponsorship is a tough place for them to go. The training ground sponsorship will come when we build a new training ground.

 

I'm fairly sure Eales and Silverstone know what they are doing. :lol:

Yep, no doubt they do.  Just saying that I don’t think that to date they’ve maximised the potential commercial revenues.  This season’s are likely to be roughly on a par with Everton’s.  

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2 minutes ago, sushimonster85 said:

I suspect the Adidas deal has built in incentives for European qualification and performance. 40m per season is likely the base amount. Tends to be the case when teams are selling themselves as being ambitious/wanting to push on. The deal after this will likely be the one with (fingers crossed) more parity to the established 'big 6' out the gate. 

Hope so - five years is a long time to lock that deal in place

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It’s all about getting value though. The club will have a rate card for all of this stuff, and they’ll wait for the deal that matches it.
 

Why lock in on a multi year training kit sponsorship now for example, when you expect you could do a substantially better deal on 12/18 months time? We’ve seen the arse on we’ve had with getting out of the Castore deal. Brands want longer term partnerships to maximise their exposure and association with NUFC so there’ll be pretty punitive break clauses if we try to wriggle out of things early. 
 

The commercial side of things seems to be ticking along quite nicely. The Saudis and InPost partnerships are likely to be reasonably lucrative. I expect bigger deals will come but only when it makes sense for the club.

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11 minutes ago, STM said:

 

The stadium sponsorship is a tough place for them to go. The training ground sponsorship will come when we build a new training ground.

 

I'm fairly sure Eales and Silverstone know what they are doing. :lol:

 

Stadium sponsorship for established grounds brings in chicken feed. In fact, can anyone even think of one? Established grounds have established names. I don't recall anyone calling SJP the sportsdirectarena or whatever abomination it was, and that is reflected in £££. It only works for new stadiums.

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1 minute ago, brummie said:

 

Stadium sponsorship for established grounds brings in chicken feed. In fact, can anyone even think of one? Established grounds have established names. I don't recall anyone calling SJP the sportsdirectarena or whatever abomination it was, and that is reflected in £££. It only works for new stadiums.

Mainly because Ashley gave it to his own company and they weren’t exactly popular round these parts.  And you’d still be talking money for nothing.

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51 minutes ago, TheBrownBottle said:

Yep, agreed.  And unlike Chelsea (space being at a premium in west London), we’re choosing to box ourselves in and limit what is possible.

 

Which is why if PIF is serious, we won’t be at SJP in the medium term. 

I know someone who works in planning………….all I will say is the Metro Arena site could be the answer, not a definite but it’s a contender?‍♂️

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2 minutes ago, FloydianMag said:

I know someone who works in planning………….all I will say is the Metro Arena site could be the answer, not a definite but it’s a contender?‍♂️

I’m anti-new stadium, except when it comes to the arena site. I think it would look outstanding, keep the club in the heart of the city and provoke a lot of regeneration of the surrounding area too.

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Guest reefatoon
18 minutes ago, Miggys First Goal said:

Downie mentioning Mitro on loan. 


Blimey. Watched him play in a match a couple of months ago and he looked so out of shape. 

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1 minute ago, christ said:

I’m anti-new stadium, except when it comes to the arena site. I think it would look outstanding, keep the club in the heart of the city and provoke a lot of regeneration of the surrounding area too.

It’s ideal for Metro and train links and as you say still in the centre of town and overlooking the Tyne.

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3 minutes ago, sushimonster85 said:

 

Could argue it this way. Could also see it as he offers an actual plan B/option to change styles mid-match.


Not really a plan B unless it would work with the players we have providing service. It wouldn’t. 

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