He's always going to be 5 games away from form tbh.
If his stated role was just to do all the things that he gets praised for on here - holding up, bullying centrebacks, winning 50/50s, bringing teammates into play, etc - then he'd be perfect. 10/10. or 5/7 if you like. But it's not. His role as a forward is to score goals. And he just doesn't. I don't feel like I have to apologize for using that metric to judge him by and to say I find him lacking.