Aye the 3 parties being Toast, The Sir Bobby Robson Foundation and the club.
Nowhere does it say Bobby himself is to pay.
Ultimately it is Bobby Robson's charity missing out on money they would have otherwise received, and therefore it is reasonable to perceive it as Robson footing the bill.
Why are you toontastic people out in force on the windup tonight?
Not really a wind up, you implied by your title that Robson, personally, was to foot the bill.
Read Mattyp's post. The statement itself suggests that it is Sir Bobby, by extension, whom is footing the bill.