http://www.independent.co.uk/incoming/article6152465.ece/ALTERNATES/w300/Lawton.jpg
James Lawton is Chief Sports Writer for The Independent and Sports Journalist of the Year 2011.
Here's a text my mate received from a mackem:
'Sportsdirect Arena Football Club, lets see how long it takes the thick Geordie c***s to realise the initials spell SAFC.'
^That wouldn't look out of place on RTG.