It is paltry. It's a f***ing laughable amount.
It's just not though, "in the current climate". Bent went for 18M rising to 24M, and Suarez for 23M. You can discount anything Chelsea and Man City pay as it's come from a limitless piggy bank. If he'd said that it was a paltry amount compared to your valuation then fair enough, but if Suarez goes for 23M then it's a reasonable amount to offer for Carroll.
It's a ridiculous amount to offer.