I remember them doing that when went from greenalls to s and n
They did it in 11/12 as well when we went from Northern Rock to Virgin Money:
Look at that
People actually went out and got their free patch over applied to their shirt as well.
I’m sure they sold the shirts for half a season with the patch on as well.
It still doesn't beat when XL Airways went bust, so West Ham just slapped a squad number on the front.