the co-founder has come out and categorically denied Ashley has any involvement, he's not just going to blatantly lie like that in public.
it's more likely they've sent Sports Direct stock to hold until the official launch, but haven't had a proper agreement in place and they've put them out early to grab the initial sales. it sounds exactly like something a business owned by that fat cunt would do.
not defending Castore at all though, they're shite, amateur and make clobber for radgies.