Incredibly thick and short-sighted decision for about a million reasons. Can't believe it's actually come to this. Actually, I can. This is ONLY being done for that extra publicity it brings the PL, and nowt else. Embarrassing.
I think that's overly cynical like, I think it's just a matter of something being suggested and everyone being like "aye, that's exactly what we SHOULD do" and noone will criticise it in fear of looking like the uncaring arsehole in the room.
It happens all the time, instead of showing your sympathies with a small gesture we have to go right over the top.