Mike Ashley's level of stinginess e.g. spending nowt in a season, and ambition e.g. selling one key player without replacement
---MIDDLE GROUND i.e. spending within our means, investing player sales back into the squad, improving the squad and pushing on gradually and maybe with a bit of luck sneak into a CL spot, aka where most people stand---
Having delusions of grandeur (TOP 4) and spending beyond our means e.g. £200m in one window, do a Leeds, Portsmouth on the way to financial ruin
Clearly another one who has brought into Ashley's propaganda.