Feels like we've had this discussion many times before.
If the owner keeps treating the fanbase in contempt, driving away supporters who had been loyal before and ruining the future of the club, blame the owner. Not those supporters who have a clear mind of their own and refuse to be treated badly. Mike Ashley shouldn't be allowed to think he can do whatever he wants and the fans will show unwavering support for the club accounts. But yeah, guess who wins again.