This is a great article on why people fall for bullshit. It might explain how Pards does it.
http://www.vox.com/science-and-health/2015/12/3/9844480/why-people-believe-bullshit-science
The best part being:
Digging deeper, Pennycook found that acceptance of bullshit statements appears to be related to personal traits such as lower intelligence, belief in the paranormal, and the likelihood of believing in conspiracies