Limited number of teams, no threat of relegation, lots of TV money, and being located in the U.S. generally, etc.
I take these Forbes valuations with a grain of salt anyway.
He’s been doing this a lot lately, deploying “here we go” at random in his tweets. “The clubs are nearing agreement on a fee, here we go almost confirmed,” etc. Grating.
Just start all of your “transfer is confirmed” tweets with “Here we go!” and leave it at that.