Something struck me, when hearing that Marcus Rashford wrote a book to encourage young kids to read.
I've long been a believer that the ego isn't the evil that it is painted as and this proves it. You need some ego to think people will learn to read just so they can read your book, but it is wholly justified. People will and he knows that. He doesn't just believe it, because it is true.
The ego can lead to self destruction if you believe your own press, but as a guide and inspiration to the best you can be, it's not a bad thing to have. It's nice to see, not just Rashford, but the entire squad, demonstrating the latter more than the other. It's so refreshing after the 'golden generation' who put me off international football, i thought, for life.