AyeDubbleYoo Posted February 14, 2014 Share Posted February 14, 2014 Have any other sports merchandise companies been the main headline on Sky Sports News for days on end? It's the same old story on here - it occurs with every single issue, people with space for only one idea in their brains. Sports Direct's rise is due to them buying out the competition, end of story. No more reasons allowed, especially ones that are notoriously not tangible such as increased marketing/PR. Either this is masterful irony or you haven't read anything people have been saying. It's amazing, to say people only have room for one idea in their brains and then willfully simplify the argument yourself. Link to post Share on other sites More sharing options...
Andymc1 Posted February 14, 2014 Share Posted February 14, 2014 it has been pivotal to the success of SD's online boom. Based on what though? Share price in line with the exposure his company has had over the same time period. Unless that was all a 'coincidence' of course. This whole debate was done in November, if people don't believe advertising works then it's a total waste of words. Link to post Share on other sites More sharing options...
AyeDubbleYoo Posted February 14, 2014 Share Posted February 14, 2014 it has been pivotal to the success of SD's online boom. Based on what though? Share price in line with the exposure his company has had over the same time period. Unless that was all a 'coincidence' of course. This whole debate was done in November, if people don't believe advertising works then it's a total waste of words. Nobody ever said advertising doesn't work though, or that he hasn't got any benefit from the exposure. Quite obviously to anyone, he has. Everyone admits this, again obviously. The question is how important it is, and whether or not you believe his other moves, the economic downturn and crushing all his competitors have been more important. Which I do. Link to post Share on other sites More sharing options...
Guest Howaythetoon Posted February 14, 2014 Share Posted February 14, 2014 Since he took over NUFC his own wealth and his SD brand has rocketed. We are good for MA, even if he isn't good for us. Sports Direct's share value has increased 22 times since 2008 after experiencing a rocky start to their life on the exchanges. Might be other reasons as well, but I think NUFC has been very, very good for his SD aspirations. I would say the influence of NUFC has been fairly minor TBH. He's ruthlessly smashed the competition and the economic downturn means people have to shop at bargain-basement retailers. No doubt it's been good to get his name in the papers a bit more, but not worth the money he's spent. It hasn't been the biggest driving factor behind SD's success, but it has helped massively. To say the link-up with NUFC has only had a minor effect on SD's fortunes is pretty naive. Link to post Share on other sites More sharing options...
Wallace Posted February 14, 2014 Share Posted February 14, 2014 Apparently the increase in hits on SD's website on the day he changed the stadium name was huge. Link to post Share on other sites More sharing options...
Guest neesy111 Posted February 14, 2014 Share Posted February 14, 2014 http://www.bbc.co.uk/sport/0/football/26188445 Link to post Share on other sites More sharing options...
Skeletor Posted February 14, 2014 Share Posted February 14, 2014 Thread title seems too neutral. Link to post Share on other sites More sharing options...
LV Posted February 14, 2014 Share Posted February 14, 2014 For some reason I've woken up today hating this fat mess more than ever. I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity. Link to post Share on other sites More sharing options...
NG32 Posted February 14, 2014 Share Posted February 14, 2014 For some reason I've woken up today hating this fat mess more than ever. I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity. He may get offers all the time with the casino's he frequents, he might not want to sell. We just dont know...And if he did want to sell, I dont think he will come out and delcare it like last time. I think it will be done on the quiet, if it ever happens. Link to post Share on other sites More sharing options...
Guest bimpy474 Posted February 14, 2014 Share Posted February 14, 2014 For some reason I've woken up today hating this fat mess more than ever. I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity. By a strange coincidence i was thinking this exact same thing, just not about Ashley. Link to post Share on other sites More sharing options...
Andymc1 Posted February 14, 2014 Share Posted February 14, 2014 For some reason I've woken up today hating this fat mess more than ever. I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity. By a strange coincidence i was thinking this exact same thing, just not about Ashley. Link to post Share on other sites More sharing options...
AlanSkÃrare Posted February 14, 2014 Share Posted February 14, 2014 From an outside, emotionally detached perspective, Ashley's exploitation of the blind loyalty of supporters is actually interesting. It's a unique discrepancy really, having the option to just toy with your customer's loyalty in whatever way you want. I work in a Loyalty Management company (similar to DunnHumby and Aimia, the companies behind Tesco's loyalty scheme and the Nectar programme). This phenomenon has been discussed many times. Not Ashley and NUFC, but the contradiction of sporting institutions and fans versus customers. Fans are supporters of the clubs crest, which has turned into a brand rather than something that represents the football club. Ashley has been gradually removing the agenda of winning football matches from the product, instead it's become about increasing consumption and offering "affordable football" (Llambias words) - just like Sports Direct, where it's affordable, cheap and appealing to people's pockets rather than hearts. Bundling of prices, products and offers, all with one aim; to increase consumption and customer engagement. But this is where he's missing the point. The substance of this particular audience isn't the added values in the perifery of NUFC; the return for their/our loyalty lies in the core value of NUFC - i.e. sporting success. Link to post Share on other sites More sharing options...
quayside Posted February 14, 2014 Share Posted February 14, 2014 From an outside, emotionally detached perspective, Ashley's exploitation of the blind loyalty of supporters is actually interesting. It's a unique discrepancy really, having the option to just toy with your customer's loyalty in whatever way you want. I work in a Loyalty Management company (similar to DunnHumby and Aimia, the companies behind Tesco's loyalty scheme and the Nectar programme). This phenomenon has been discussed many times. Not Ashley and NUFC, but the contradiction of sporting institutions and fans versus customers. Fans are supporters of the clubs crest, which has turned into a brand rather than something that represents the football club. Ashley has been gradually removing the agenda of winning football matches from the product, instead it's become about increasing consumption and offering "affordable football" (Llambias words) - just like Sports Direct, where it's affordable, cheap and appealing to people's pockets rather than hearts. Bundling of prices, products and offers, all with one aim; to increase consumption and customer engagement. But this is where he's missing the point. The substance of this particular audience isn't the added values in the perifery of NUFC; the return for their/our loyalty lies in the core value of NUFC - i.e. sporting success. Cracking post and a very interesting analysis, a lot of that rings true. There are those that think a lot of what he does is a deliberate piss take but I don't buy that. IMO the reason he continues to act in a totally opposite way to that of anyone with an understanding of the game or what a football club means to the fan base is that he just doesn't get it. Link to post Share on other sites More sharing options...
LV Posted February 14, 2014 Share Posted February 14, 2014 For some reason I've woken up today hating this fat mess more than ever. I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity. By a strange coincidence i was thinking this exact same thing, just not about Ashley. Did she forget your card?? Link to post Share on other sites More sharing options...
LRD Posted February 14, 2014 Share Posted February 14, 2014 Bimpy's probably having a sexy kinky valentine atm to reply to you. Link to post Share on other sites More sharing options...
LRD Posted February 14, 2014 Share Posted February 14, 2014 http://www.chroniclelive.co.uk/sport/football/football-news/mike-ashley-derek-llambias-partying-6711335 Annoying photo tbh I would spoiler it tbh. Link to post Share on other sites More sharing options...
Guest chopey Posted February 14, 2014 Share Posted February 14, 2014 Whats happened to Sportsdirect news website it has changed and all the branding has being removed ? Link to post Share on other sites More sharing options...
Guest neesy111 Posted February 14, 2014 Share Posted February 14, 2014 Whats happened to Sportsdirect news website it has changed and all the branding has being removed ? Well it's Football News Direct now. Link to post Share on other sites More sharing options...
alexf Posted February 14, 2014 Share Posted February 14, 2014 Llambias is coming back sooner than later isn't he. Link to post Share on other sites More sharing options...
Flip Posted February 14, 2014 Share Posted February 14, 2014 Llambias is coming back sooner than later isn't he. I'd kill myself. Link to post Share on other sites More sharing options...
Kanji Posted February 14, 2014 Share Posted February 14, 2014 Llambias is coming back sooner than later isn't he. I'd kill myself. Link to post Share on other sites More sharing options...
Guest bimpy474 Posted February 14, 2014 Share Posted February 14, 2014 For some reason I've woken up today hating this fat mess more than ever. I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity. By a strange coincidence i was thinking this exact same thing, just not about Ashley. Did she forget your card?? No she didn't, to be fair she got me a nice card, but it struck me this morning as she was taking up 3 quarters of the bed mainly with her arse, that I'm not at all happy about the situation. Link to post Share on other sites More sharing options...
Guest reefatoon Posted February 14, 2014 Share Posted February 14, 2014 Dirty fat mess, nothing is too big for that fucker, unhinge and wallop. http://i.cubeupload.com/l4FE9d.jpg Link to post Share on other sites More sharing options...
Skeletor Posted February 14, 2014 Share Posted February 14, 2014 Link to post Share on other sites More sharing options...
AyeDubbleYoo Posted February 14, 2014 Share Posted February 14, 2014 For some reason I've woken up today hating this fat mess more than ever. I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity. By a strange coincidence i was thinking this exact same thing, just not about Ashley. Did she forget your card?? No she didn't, to be fair she got me a nice card, but it struck me this morning as she was taking up 3 quarters of the bed mainly with her arse, that I'm not at all happy about the situation. The grass isn't always greener bimps. Link to post Share on other sites More sharing options...
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