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For some reason I've woken up today hating this fat mess more than ever.

 

I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity.

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For some reason I've woken up today hating this fat mess more than ever.

 

I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity.

 

He may get offers all the time with the casino's he frequents, he might not want to sell.  We just dont know...And if he did want to sell, I dont think he will come out and delcare it like last time.  I think it will be done on the quiet, if it ever happens.

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Guest bimpy474

For some reason I've woken up today hating this fat mess more than ever.

 

I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity.

 

By a strange coincidence i was thinking this exact same thing, just not about Ashley.

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For some reason I've woken up today hating this fat mess more than ever.

 

I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity.

 

By a strange coincidence i was thinking this exact same thing, just not about Ashley.

 

:lol:

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From an outside, emotionally detached perspective, Ashley's exploitation of the blind loyalty of supporters is actually interesting.

 

It's a unique discrepancy really, having the option to just toy with your customer's loyalty in whatever way you want. I work in a Loyalty Management company (similar to DunnHumby and Aimia, the companies behind Tesco's loyalty scheme and the Nectar programme). This phenomenon has been discussed many times. Not Ashley and NUFC, but the contradiction of sporting institutions and fans versus customers. Fans are supporters of the clubs crest, which has turned into a brand rather than something that represents the football club.

 

Ashley has been gradually removing the agenda of winning football matches from the product, instead it's become about increasing consumption and offering "affordable football" (Llambias words) - just like Sports Direct, where it's affordable, cheap and appealing to people's pockets rather than hearts. Bundling of prices, products and offers, all with one aim; to increase consumption and customer engagement. But this is where he's missing the point. The substance of this particular audience isn't the added values in the perifery of NUFC; the return for their/our loyalty lies in the core value of NUFC - i.e. sporting success.

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From an outside, emotionally detached perspective, Ashley's exploitation of the blind loyalty of supporters is actually interesting.

 

It's a unique discrepancy really, having the option to just toy with your customer's loyalty in whatever way you want. I work in a Loyalty Management company (similar to DunnHumby and Aimia, the companies behind Tesco's loyalty scheme and the Nectar programme). This phenomenon has been discussed many times. Not Ashley and NUFC, but the contradiction of sporting institutions and fans versus customers. Fans are supporters of the clubs crest, which has turned into a brand rather than something that represents the football club.

 

Ashley has been gradually removing the agenda of winning football matches from the product, instead it's become about increasing consumption and offering "affordable football" (Llambias words) - just like Sports Direct, where it's affordable, cheap and appealing to people's pockets rather than hearts. Bundling of prices, products and offers, all with one aim; to increase consumption and customer engagement. But this is where he's missing the point. The substance of this particular audience isn't the added values in the perifery of NUFC; the return for their/our loyalty lies in the core value of NUFC - i.e. sporting success.

 

:thup: Cracking post and a very interesting analysis, a lot of that rings true. There are those that think a lot of what he does is a deliberate piss take but I don't buy that. IMO the reason he continues to act in a totally opposite way to that of anyone with an understanding of the game or what a football club means to the fan base is that he just doesn't get it.   

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For some reason I've woken up today hating this fat mess more than ever.

 

I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity.

 

By a strange coincidence i was thinking this exact same thing, just not about Ashley.

 

:lol: Did she forget your card??

 

 

 

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Guest neesy111

Whats happened to Sportsdirect news website it has changed and all the branding has being removed ?

 

Well it's Football News Direct now.

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Guest bimpy474

For some reason I've woken up today hating this fat mess more than ever.

 

I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity.

 

By a strange coincidence i was thinking this exact same thing, just not about Ashley.

 

:lol: Did she forget your card??

 

 

 

 

No she didn't, to be fair she got me a nice card, but it struck me this morning as she was taking up 3 quarters of the bed mainly with her arse, that I'm not at all happy about the situation.

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For some reason I've woken up today hating this fat mess more than ever.

 

I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity.

 

By a strange coincidence i was thinking this exact same thing, just not about Ashley.

 

:lol: Did she forget your card??

 

 

 

 

No she didn't, to be fair she got me a nice card, but it struck me this morning as she was taking up 3 quarters of the bed mainly with her arse, that I'm not at all happy about the situation.

 

The grass isn't always greener bimps.

 

:boomboom:

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For some reason I've woken up today hating this fat mess more than ever.

 

I'm so annoyed there don't seem to be any rich businessmen out there who have the funds to pay the ransom this guy is asking for to release our club from captivity.

 

By a strange coincidence i was thinking this exact same thing, just not about Ashley.

 

:lol: Did she forget your card??

 

 

 

 

No she didn't, to be fair she got me a nice card, but it struck me this morning as she was taking up 3 quarters of the bed mainly with her arse, that I'm not at all happy about the situation.

 

The grass isn't always greener bimps.

 

:boomboom:

 

It is if a large object has been over shadowing it for a few years.

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