Minhosa Posted November 11, 2013 Share Posted November 11, 2013 I can't agree with you. You're arguing that advertising is pointless - it's an outrageous argument. I'm only speaking from a personal point of view but I don't watch a match in our stadium and see their signs and suddenly think 'I must pick those cheap shin pads up next time I'm passing SD', in the same way I don't think 'I must change to Barclays Bank' every time I hear about the Premiership or neck a can of Carling every time I hear about the 'Carling Cup'. Perhaps it's part of a wider SD campaign (?) but I think it's affect would be negligible in terms of the bigger picture footfall numbers. That business, in the midst of a recession, was only ever going to grow and rapidly at that. A blind man could see it. Cheap stuff when people have less money, during Olympic time etc. I don't think a boat load of banners at the ground had any bearing on that. It's not meant to be hypnotizing you into immediately dropping a couple grand on Lonsdale Boxers, it's giving you an awareness of the company. So when it comes to you needing X, the first thing you think of is Sports Direct. It's the same as that WEBUYANYCAR bullshit. You hear that filthy f***ing advert on the radio, and you hate every c*** responsible for it. But then as soon as you want to get rid of your 30 year old Vauxhall Nova, WEBUYANYCAR DOT COM WEBUYANYCAR DOT COM WEBUYANYCAR DOT COM ANY ANY ANY ANY Understand that but does a brand that's xxx% cheaper than anyone else in their market, on every street corner, in a sector where they've pretty much got the monopoly actually need the exposure he's gained from NUFC, including all the negative stuff too and is that actually dragging more people through the doors than if it weren't the case? As already explained, I used to by sports equipment from online stores and the odd time JJB. Now, I don't think twice about it - straight to SD. This isn't by chance. JJB is gone and SD (I assume, don't shop there) is probably the cheapest outlet online for this stuff? Surely you would've stumbled upon it anyway - no? I would have continued to use Pro Direct Soccer. Without the adverts I never shopped there, with the adverts I regularly go there. It isn't rocket science - why do you think so much money is spent on advertising if we'd all just 'stumble upon it anyway'? I'm not talking about advertising more widely, more the specifics of SD given their monopoly and the discussions around MA's reason for buying us. If we were only ever going to be an advertising vehicle, surely he would've done some proper due diligence to ensure he wasn't buying the worlds most expensive clothes horse? Link to post Share on other sites More sharing options...
Interpolic Posted November 11, 2013 Share Posted November 11, 2013 He'll get his £200m back man FFS. If he was willing to give much of that money up he'd be far, far away by now. Link to post Share on other sites More sharing options...
colinmk Posted November 11, 2013 Share Posted November 11, 2013 To argue against SD gaining so much from the advertising is basically to say that advertising itself doesn't work, which isn't even a sane argument. Link to post Share on other sites More sharing options...
Andymc1 Posted November 11, 2013 Share Posted November 11, 2013 I can't agree with you. You're arguing that advertising is pointless - it's an outrageous argument. I'm only speaking from a personal point of view but I don't watch a match in our stadium and see their signs and suddenly think 'I must pick those cheap shin pads up next time I'm passing SD', in the same way I don't think 'I must change to Barclays Bank' every time I hear about the Premiership or neck a can of Carling every time I hear about the 'Carling Cup'. Perhaps it's part of a wider SD campaign (?) but I think it's affect would be negligible in terms of the bigger picture footfall numbers. That business, in the midst of a recession, was only ever going to grow and rapidly at that. A blind man could see it. Cheap stuff when people have less money, during Olympic time etc. I don't think a boat load of banners at the ground had any bearing on that. It's not meant to be hypnotizing you into immediately dropping a couple grand on Lonsdale Boxers, it's giving you an awareness of the company. So when it comes to you needing X, the first thing you think of is Sports Direct. It's the same as that WEBUYANYCAR bullshit. You hear that filthy f***ing advert on the radio, and you hate every c*** responsible for it. But then as soon as you want to get rid of your 30 year old Vauxhall Nova, WEBUYANYCAR DOT COM WEBUYANYCAR DOT COM WEBUYANYCAR DOT COM ANY ANY ANY ANY Understand that but does a brand that's xxx% cheaper than anyone else in their market, on every street corner, in a sector where they've pretty much got the monopoly actually need the exposure he's gained from NUFC, including all the negative stuff too and is that actually dragging more people through the doors than if it weren't the case? As already explained, I used to by sports equipment from online stores and the odd time JJB. Now, I don't think twice about it - straight to SD. This isn't by chance. JJB is gone and SD (I assume, don't shop there) is probably the cheapest outlet online for this stuff? Surely you would've stumbled upon it anyway - no? I would have continued to use Pro Direct Soccer. Without the adverts I never shopped there, with the adverts I regularly go there. It isn't rocket science - why do you think so much money is spent on advertising if we'd all just 'stumble upon it anyway'? I'm not talking about advertising more widely, more the specifics of SD given their monopoly and the discussions around MA's reason for buying us. If we were only ever going to be an advertising vehicle, surely he would've done some proper due diligence to ensure he wasn't buying the worlds most expensive clothes horse? A quick google search shows that Chanel paid $33m for a two minute commercial NINE years ago. Two minutes, two whole minutes. Whilst I'm not suggesting the Chanel is on the same level as SD - it does go to show how much advertising can cost. Ashley has had 5 years of adverts and exposure. Link to post Share on other sites More sharing options...
Mick Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? Link to post Share on other sites More sharing options...
Andymc1 Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? Link to post Share on other sites More sharing options...
SEMTEX Posted November 11, 2013 Share Posted November 11, 2013 tbh they could've done with investing that money into making a car that can turn a corner / weighs less than 3 ton Link to post Share on other sites More sharing options...
Interpolic Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? I wonder why Mike Ashley wastes money himself on TV advertising, etc. The free stuff's doing him no good though. Link to post Share on other sites More sharing options...
Mick Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Mike Ashley wastes money himself on TV advertising, etc. The free stuff's doing him no good though. It's more effective when you pay for it, obviously. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Sports Direct has, at times, been the main news on Sky Sports News for days on end, it made the front page of national newspapers, it made the main BBC headlines when he renamed the ground. And that has had absolutely no effect advertising-wise? Some absolute f***ing crackers on here like. So tell us what effect it has had? Do you think more people go into Ashley's stores because of that? Most people who offer an opinion on it think it was cheap, tacky and denigrated a great football club. Just because someone has a different opinion to you doesn't mean they are "f***ing crackers" btw. More people will go into shops they've heard of, yes. Anybody who thinks advertising doesn't work is indeed f***ing crackers. Read my posts before launching into stuff like this, of course I don't think advertising has no effect. My point is that I don't think Ashley's use of NUFC as a promotional and advertising vehicle for has been effective. It is imo another one of many examples of him totally missing the point of this football club and, in fact, misunderstanding what football is about. A premiership club with a unique identity such as ours is the wrong medium for what he has done, not that it makes much difference as he's pretty much nailed the market anyway. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? How would you say that Chevrolet compares to Sports Direct as a brand? Link to post Share on other sites More sharing options...
Wullie Posted November 11, 2013 Share Posted November 11, 2013 Sports Direct has, at times, been the main news on Sky Sports News for days on end, it made the front page of national newspapers, it made the main BBC headlines when he renamed the ground. And that has had absolutely no effect advertising-wise? Some absolute f***ing crackers on here like. So tell us what effect it has had? Do you think more people go into Ashley's stores because of that? Most people who offer an opinion on it think it was cheap, tacky and denigrated a great football club. Just because someone has a different opinion to you doesn't mean they are "f***ing crackers" btw. More people will go into shops they've heard of, yes. Anybody who thinks advertising doesn't work is indeed f***ing crackers. Read my posts before launching into stuff like this, of course I don't think advertising has no effect. My point is that I don't think Ashley's use of NUFC as a promotional and advertising vehicle for has been effective. It is imo another one of many examples of him totally missing the point of this football club and, in fact, misunderstanding what football is about. A premiership club with a unique identity such as ours is the wrong medium for it, not that it makes much difference as he's pretty much nailed the market anyway. So having his sports brand as one of the main headlines on the national news, and at several different times being mentioned on the country's only sports news channel every five minutes for days on end has had absolutely no positive effect on his business? Having his brand left, right and centre every single time Newcastle United are on television (i.e. every week) has no positive effect? There's a lot of companies could save themselves a lot of money, the amount they're wasting on branding at Premier League grounds. Link to post Share on other sites More sharing options...
SEMTEX Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? How would you say that Chevrolet compares to Sports Direct as a brand? they both peddle low quality tacky shite? Link to post Share on other sites More sharing options...
Mick Posted November 11, 2013 Share Posted November 11, 2013 How would you say that Chevrolet compares to Sports Direct as a brand? In what way? I'm not sure what difference it would make anyway as both are looking to retain and boost a customer base. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? I wonder why Mike Ashley wastes money himself on TV advertising, etc. The free stuff's doing him no good though. Oh dear. So advertising on TV is the same as doing what he's done at SJP. Link to post Share on other sites More sharing options...
Guest bimpy474 Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? How would you say that Chevrolet compares to Sports Direct as a brand? they both peddle low quality tacky shite? I bought a chevy you fuckhead Link to post Share on other sites More sharing options...
Mick Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? I wonder why Mike Ashley wastes money himself on TV advertising, etc. The free stuff's doing him no good though. Oh dear. So advertising on TV is the same as doing what he's done at SJP. Eh? It's the same thing. Link to post Share on other sites More sharing options...
Dave Posted November 11, 2013 Share Posted November 11, 2013 When we're on TV at home (particularly on a Monday night I guess) he basically gets a two-hour prime time national TV advertisement for Sports Direct. It's on the main footage, virtually every replay on the night and the evening news, every angle, every still camera shot (such as when the stand makes up a background), every photograph in the local and national press the day/week afterwards and so on. And all for free. It's an unbelievable deal. How can it possibly not help? Link to post Share on other sites More sharing options...
Wullie Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? I wonder why Mike Ashley wastes money himself on TV advertising, etc. The free stuff's doing him no good though. Oh dear. So advertising on TV is the same as doing what he's done at SJP. I'd say the exposure the brand has had over the years as part of the SSN headlines dwarfs what use it was during the ad-breaks on the same channel. Link to post Share on other sites More sharing options...
Andymc1 Posted November 11, 2013 Share Posted November 11, 2013 He's paid £200m for unlimited advertising. It's like an all you can eat deal, he's winning big style from it. Some opinions re:advertising are staggering and quite worrying. Link to post Share on other sites More sharing options...
WarrenBartonCentrePartin Posted November 11, 2013 Share Posted November 11, 2013 When we're on TV at home (particularly on a Monday night I guess) he basically gets a two-hour prime time national TV advertisement for Sports Direct. It's on the main footage, virtually every replay on the night and the evening news, every angle, every still camera shot (such as when the stand makes up a background), every photograph in the local and national press the day/week afterwards and so on. And all for free. It's an unbelievable deal. How can it possibly not help? That's it. Unless you airbrush the logos out, it's practically impossible to get a photo of SJP without seeing SD. Link to post Share on other sites More sharing options...
Dave Posted November 11, 2013 Share Posted November 11, 2013 And as a further example, when the away fans don't fill their section he even has a Sports Direct tarpaulin placed over the adjacent seats, just so that it gets on the footage if the opposition score and the cameras track up there. Why do that for nothing? Why do the stupid .fr electronic advertising when we were in the Europa League? Has Sports Direct bought up all the sports shops in Europe as well? Link to post Share on other sites More sharing options...
Interpolic Posted November 11, 2013 Share Posted November 11, 2013 I wonder why Chevrolet wasted $559 million sponsoring Man U? I wonder why Mike Ashley wastes money himself on TV advertising, etc. The free stuff's doing him no good though. Oh dear. So advertising on TV is the same as doing what he's done at SJP. It's marketing mate, you either believe in it or you don't. It's generally a risk and reward thing but not so much if you're not paying anything for it. Or are you saying you believe in the effect of TV advertising but not advertising in football grounds (which appears on TV every week) and also not publicity (again a platform for which is TV). It's just TV advertising that's worth paying for and will drive revenue? Are you even keeping track of which forms of marketing you deem effective? It seems awfully ironic that a poster that's sympathised with Mike Ashley over the years thinks the ways that he's milked the club at no cost to himself have actually had no positive effect on his business. Just seems like a bizarre opinion and one that could be used to justify him continuing to take money out of the club for his loan while the squad is left short, when others are saying that actually that's a bit rich considering the vehicle we give him to market his other company at no cost. Link to post Share on other sites More sharing options...
Guest bimpy474 Posted November 11, 2013 Share Posted November 11, 2013 Premiership games are shown worldwide, worldwide advertising, the very reason he bought us. Link to post Share on other sites More sharing options...
baby got back Posted November 11, 2013 Share Posted November 11, 2013 The global reach of the premier league makes this type of advertising great for sports direct. In the UK market it makes no difference as dominance is already achieved. In foreign markets it will be a huge help in gaining brand recognition and expanding. The other thing is the foreign viewers will only see the advert and wouldn't necessarily know about the negative view domestically. How many millions is this actually worth? Link to post Share on other sites More sharing options...
Recommended Posts