quayside Posted November 11, 2013 Share Posted November 11, 2013 It's surely more brand awareness than specific, targeted advertising. When you think buying sports equipment, you think Sports Direct. The exposure that SD has had through NUFC into the national media is invaluable. Yes agree that brand awareness is exactly what is being attempted. Your second paragraph and especially the last sentence is where our views will differ. I don't think that the SD exposure through NUFC will have made any difference to where SD is right now - and I'm very much in a minority. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Nothing personal but you're an accountant IIRC? You seem a bit cynical about the value of marketing, I wouldn't have a job if people like you had their way. And vice versa Aye probably, I'd personally just try to have a laugh and hope for the best in terms of finances. That's not a joke. And you are right. Nothing would ever get launched if there was too much focus on finances. Most of the business ideas that end up working making no sense financially at the inception stage. Link to post Share on other sites More sharing options...
Dr Venkman Posted November 11, 2013 Share Posted November 11, 2013 It's surely more brand awareness than specific, targeted advertising. When you think buying sports equipment, you think Sports Direct. The exposure that SD has had through NUFC into the national media is invaluable. He bought a football club, he could've bought a chain of independent cinemas. Link to post Share on other sites More sharing options...
Benwell Lad Posted November 11, 2013 Share Posted November 11, 2013 Ashley knows what he's doing with regard to having a PL club to promote his core business. I said many years ago when we signed Shearer for a world record fee, just as football was really taking off as a global TV medium, that the story was carried on every news programme and newspaper in the world. Newcastle United got talked about in the USA in the days when "soccer" hardly registered. We probably got 15M worth of marketing that day and the best centre forward in the world thrown in for free. That said, I see Quayside's point that SD would still have got to where they are today even without NUFC. Link to post Share on other sites More sharing options...
jdckelly Posted November 11, 2013 Share Posted November 11, 2013 its obviously having some effect but its anyones guess as to the real value but I doubt not having it there would harm SD in any real fashion. Link to post Share on other sites More sharing options...
NG32 Posted November 14, 2013 Share Posted November 14, 2013 http://www.themag.co.uk/the-mag-articles/the-reality-of-contracts-at-newcastle-united/ Link to post Share on other sites More sharing options...
NG32 Posted November 14, 2013 Share Posted November 14, 2013 http://www.themag.co.uk/the-mag-articles/reported-ashley-looking-to-sell-newcastle-and-buy-rangers-on-back-of-massive-tv-deals/ Link to post Share on other sites More sharing options...
mrmojorisin75 Posted November 14, 2013 Share Posted November 14, 2013 no fucking way we're that lucky - rangers thing makes sense mind Link to post Share on other sites More sharing options...
Guest Slippery Sam Posted November 14, 2013 Share Posted November 14, 2013 no f***ing way we're that lucky - rangers thing makes sense mind Rangers thing makes absolute sense imo. Aaaaand, they're Direct Spots colours as well. Imagine Ibrox plastered in that SD shite...mmmm, lovely. Link to post Share on other sites More sharing options...
Cronky Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Link to post Share on other sites More sharing options...
mrmojorisin75 Posted November 14, 2013 Share Posted November 14, 2013 buying rangers for a pittance makes sense, selling us doesn't on some levels Link to post Share on other sites More sharing options...
SEMTEX Posted November 14, 2013 Share Posted November 14, 2013 It makes absolute sense to buy a team that's at its lowest stock ever, that is guaranteed to have a solid fan base forever, and inevitably going to be back in the top tier very soon. Link to post Share on other sites More sharing options...
NG32 Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Speculation...Mort and Llambias always said they buy struggling companies, turn them round and then flog them. They stopped the "rot" the market has picked up, the UK economy is turning round. The current financial deal for the prem is eye watering...The next tv deal could be massive with players like BT, Google and Sky battling it out. Perfect time to strike a profit and start again with a club with a big global image and push them into the champions league with little investment. Link to post Share on other sites More sharing options...
madras Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. he could buy rangers for very little comparitively and be in the champs league within a couple of years and all the riches that brings. don't know if even with projected TV money rising down here if he'd make a profit on selling us. fairly sure he'd get out if he could break even on us though. Link to post Share on other sites More sharing options...
Minhosa Posted November 14, 2013 Share Posted November 14, 2013 It makes absolute sense to buy a team that's at its lowest stock ever, that is guaranteed to have a solid fan base forever, and inevitably going to be back in the top tier very soon. It doesn't really make that much sense to flog NUFC though, unless he's in receipt of a stupid offer. Link to post Share on other sites More sharing options...
gdm Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Makes sense in that Rangers have almost 100% better chance of getting CL consistently that Newcasyle would. The money gained thru CL tv rights and the exposure for SD means it makes absolute sense Link to post Share on other sites More sharing options...
Andymc1 Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Rangers near bankrupt? They're a brand new club Link to post Share on other sites More sharing options...
LRD Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Makes sense in that Rangers have almost 100% better chance of getting CL consistently that Newcasyle would. The money gained thru CL tv rights and the exposure for SD means it makes absolute sense The big bucks in the CL are in the later stages. Celtic and Rangers are unlikely to even clear the 1st group stage. Exposure-wise, nothing beats the PL in showcasing his brand to a worldwide audience. 38 PL matches vs the SPL plus 6 CL matches, the answer is obvious. Link to post Share on other sites More sharing options...
Stifler Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Makes sense in that Rangers have almost 100% better chance of getting CL consistently that Newcasyle would. The money gained thru CL tv rights and the exposure for SD means it makes absolute sense The big bucks in the CL are in the later stages. Celtic and Rangers are unlikely to even clear the 1st group stage. Exposure-wise, nothing beats the PL in showcasing his brand to a worldwide audience. 38 PL matches vs the SPL plus 6 CL matches, the answer is obvious. Rangers have global support though. Their merchandising possibilities are beyond ours (unless we become more successful) and the operating costs would be smaller (players wages, fees). If he sold us at the same amount he put into us then bought Rangers, he would have earned more profit within 3-5 years with Rangers then he ever did with us. That said this comes from unfamiliar source and the article just looks at a hypothetical situation based on what other people have interoperated to possibly happen. Link to post Share on other sites More sharing options...
AyeDubbleYoo Posted November 14, 2013 Share Posted November 14, 2013 Rangers need a lot of subsidy to compete as well don't they though? Like how they went bust last time. And also, selling us is going to be a very slow process, presumably if it was easy to find a buyer Mike would have snapped their hand off already. I don't see how their merchandising/advertising potential is bigger than ours. A couple of CL group games every season, which most people ignore. Link to post Share on other sites More sharing options...
Guest neesy111 Posted November 14, 2013 Share Posted November 14, 2013 Rangers went bust because of mismanagement. Link to post Share on other sites More sharing options...
colinmk Posted November 14, 2013 Share Posted November 14, 2013 How is the Champions League less of a showcase to a worldwide audience than the Premiership? Am I missing something here? Link to post Share on other sites More sharing options...
Kanji Posted November 14, 2013 Share Posted November 14, 2013 It makes absolute sense to buy a team that's at its lowest stock ever, that is guaranteed to have a solid fan base forever, and inevitably going to be back in the top tier very soon. This. Link to post Share on other sites More sharing options...
Wallace Posted November 14, 2013 Share Posted November 14, 2013 I guess it depends on the Champions League develops in the next few years. There is lots of talk about a European Super League which some experts really believe will be a reality sooner rather than later and whilst it might not seem likely Rangers would be part of that, they are more likely candidates than we are. I heard on the radio the other day when it was suggested Ashley might want to take over that there is some regulation in Scotland where he cannot own more than 10% of Rangers if he owns a Premier League club so he would definitely have to sell us if he plans to buy Rangers. Link to post Share on other sites More sharing options...
AyeDubbleYoo Posted November 14, 2013 Share Posted November 14, 2013 How is the Champions League less of a showcase to a worldwide audience than the Premiership? Am I missing something here? Because they always get knocked out instantly? And they're one of the less interesting clubs involved. The PL is a global phenomenon all season long. Link to post Share on other sites More sharing options...
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