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Friends Arena :lol: such a gay name for a stadium.

I don't disagree, but there's a good history behind the name.

 

Swedbank acquired the naming rights to the new stadium in a 153 million kronor (about 20.5 million euro) deal that will last until 2023. While the arena was originally to be known as Swedbank Arena under the deal, Swedbank announced on 28 March 2012 that it would donate its naming rights to Friends, a nonprofit organization against school bullying of which Swedbank is a supporter. As such, the stadium was renamed Friends Arena.
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Guest palnese

Friends Arena :lol: such a gay name for a stadium.

I don't disagree, but there's a good history behind the name.

 

While the arena was originally to be known as Swedbank Arena under the deal, Swedbank announced on 28 March 2012 that it would donate its naming rights to Friends, a nonprofit organization against school bullying of which Swedbank is a supporter. As such, the stadium was renamed Friends Arena.

 

What a bunch of fannies.

 

Nah, that's a good cause tbh. Still a shite name though.

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