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Greg

by Greg
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WilliamPS

WilliamPS

Posted
Posted

If anything it will be south Asia and parts of Africa that the Saudi league is flogged to: fans already watching foreign leagues and Saudi offers a slightly better time zone 

 

South American, US and European fans have their own leagues and interests already.

 

But South Asia and Africa is a big big market! It’s all the Saudis need, 

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SteV

SteV

Posted
Posted
1 minute ago, WilliamPS said:

If anything it will be south Asia and parts of Africa that the Saudi league is flogged to: fans already watching foreign leagues and Saudi offers a slightly better time zone 

 

South American, US and European fans have their own leagues and interests already.

 

But South Asia and Africa is a big big market! It’s all the Saudis need, 

Is there actually any money in the African market though?

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kocunar

kocunar

Posted
Posted
51 minutes ago, Stifler said:

Don’t Brazilians if they watch other Leagues, generally watch and support Benfica?

I heard that Italians, if they watch other leagues, generally watch and support Scunthorpe United.

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leffe186

leffe186

Posted
Posted (edited)
1 hour ago, SteV said:

Is there actually any money in the African market though?

 

1 hour ago, KaKa said:

 

Google it.


https://www.sportspromedia.com/broadcast-ott/media-rights/premier-league-supersport-south-africa-2025-tv-rights-deal-extension/
 

Only figure mentioned (don’t know about the details) is £168M per year for the whole of sub-Saharan Africa - that was in 2017. Not insignificant. Current domestic deal is roughly 10x as much though. Looking at the domestic deals on Wiki, the closest comparable deal in  terms of value is probably what Brazil pays for its own league (£171M per season).

 

 

Edited by leffe186

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KaKa

KaKa

Posted
Posted
9 minutes ago, leffe186 said:

 


https://www.sportspromedia.com/broadcast-ott/media-rights/premier-league-supersport-south-africa-2025-tv-rights-deal-extension/
 

Only figure mentioned (don’t know about the details) is £168M per year for the whole of sub-Saharan Africa - that was in 2017. Not insignificant. Current domestic deal is roughly 10x as much though. Looking at the domestic deals on Wiki, the closest comparable deal in  terms of value is probably what Brazil pays for its own league (£171M per season).

 

 

 

 

Super Sport carries the rights across sub Saharan Africa, so they pay for the rights, yeah.

 

Be interesting to know what other foreign regions pay for the Premier League rights, and how they compare.

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Flip

Flip

Posted
Posted (edited)
7 minutes ago, KaKa said:

 

Super Sport carries the rights across sub Saharan Africa, so they pay for the rights, yeah.

 

Be interesting to know what other foreign regions pay for the Premier League rights, and how they compare.


Roughly €50m per year in the nordics I think three years ago for the Premier League. 
 

*massive typo originally

 

 

Edited by Flip

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leffe186

leffe186

Posted
Posted (edited)
7 minutes ago, KaKa said:

 

Super Sport carries the rights across sub Saharan Africa, so they pay for the rights, yeah.

 

Be interesting to know what other foreign regions pay for the Premier League rights, and how they compare.


If we’re looking at what “Africa” might pay for the Saudi league, it would be more instructive to know what they pay for other leagues tbh.

 

 

Edited by leffe186

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KaKa

KaKa

Posted
Posted
12 minutes ago, leffe186 said:


If we’re looking at what “Africa” might pay for the Saudi league, it would be more instructive to know what they pay for other leagues tbh.

 

 

 

 

Yeah, I know. What you found was correct and relevant.

 

I was just then wondering how much the Premier League got from other foreign regions as an aside, and how Africa ranked.

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leffe186

leffe186

Posted
Posted
5 minutes ago, KaKa said:

 

Yeah, I know. What you found was correct and relevant.

 

I was just then wondering how much the Premier League got from other foreign regions as an aside, and how Africa ranked.


Total now exceeds the domestic per year:

 

https://www.dailymail.co.uk/sport/football/article-10500065/amp/Premier-League-overseas-rights-pass-value-domestic-deals.html

 

That’s, what, £1.8bn a year. Sub-Saharan Africa was less than a tenth of that. US was £2bn over six years so let’s say 333M, roughly double the “African” rights. Looks like “APAC” is comparable to the US deal:

 

https://media.sportbusiness.com/2022/08/premier-league-defies-trends-to-increase-value-in-asia-pacific-outside-china/

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KaKa

KaKa

Posted
Posted
2 minutes ago, leffe186 said:


Total now exceeds the domestic per year:

 

https://www.dailymail.co.uk/sport/football/article-10500065/amp/Premier-League-overseas-rights-pass-value-domestic-deals.html

 

That’s, what, £1.8bn a year. Sub-Saharan Africa was less than a tenth of that. US was £2bn over six years so let’s say 333M, roughly double the “African” rights. Looks like “APAC” is comparable to the US deal:

 

https://media.sportbusiness.com/2022/08/premier-league-defies-trends-to-increase-value-in-asia-pacific-outside-china/

 

Interesting. Nice one :thup:

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KaKa

KaKa

Posted
Posted
Just now, GeordieDazzler said:


image.thumb.png.84a7dca0f27ec0717bd5321dd2e8e63f.png

 

 

Yeah, that's what I was saying can't see him displacing Bowen or Antonio up front and so I assume they know Paqueta is going to be getting a long ban. Up until that gets sorted though, Kudus doesn't really fit elsewhere for them.

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TRon

TRon

Posted
Posted
4 hours ago, Chris_R said:

Saudi Arabia is very different from the rest of the Middle East. Anyone using Dubai or Abu Dhabi as a reference point doesn't really get it. And any footballer going there on that basis is in for a shock too.

 

I've been to the middle east 20 times I think? Indeed I've just come back from Qatar this morning. I think I've been to Saudi 10 times, often for a month at a time, variously to Riyadh, Jeddah and Dhahran. Most of the other places, even Qatar, are westernised to an extent. Even in Qatar I could buy a beer in the hotel. Saudi is a completely dry country - beer isn't difficult to get, it's just not sold, not anywhere. It's illegal to own or sell or make or buy. No doubt you could smuggle some in, but that doesn't seem very sensible given the penalties. People will do it, sure, but taking those risks just to get a beer will become very boring very quickly. They take their faith VERY seriously out there.

 

In most parts of the middle east there's at least something to do or fancy things to go look at. There's NOTHING to do in Saudi. It's just sand, a few shopping malls, oppressive heat and constant prayers. That's not to denigrate the country, I have met some wonderful people out there who I now consider good friends, it's just a fact. Boredom is very real out there because once I finish working (Normal working hours there are stupid, like 06:00 to 13:00) there's just nothing whatsoever to do in the afternoons. Even the internet is heavily censored so it's hard to even spend your afternoons in a debauched few hours of self abuse. :lol: And yes, I know about VPNs. But it just gives you an idea what you're dealing with there.

 

As for their football league, I suspect it will go the way of China. It's a vanity project but ultimately fans (almost entirely) support clubs, not players, and nobody gives a shit that Ronaldo is playing there now. How many of his full matches has anyone on here tuned in for? I'd reckon a sum total of 0. Same for all the other players at the other clubs. Ultimately, nobody gives a toss about who wins their league except the locals. The clubs have no history and no pedigree. With their clubs never playing ours, they can't establish one either and anyone playing there will be forgotten about. It's a footballing graveyard and a massive money sink.

 

Their only hope is to get some kind of meaningful competition going with external European clubs on a regular basis, but it'll take 5-10 years of that before the fixtures start to have some history and meaning, and they'll have to keep throwing endless money at it in that time. Unless or until that happens, they'll pump another few hundred billion into it and then slowly realise it was a stupid idea. However I'd be surprised if FIFA or UEFA went for that, as they should know that could tip the power balance towards the middle east so would be sensible to tell them to get lost. But then of course they're hardly immune to bribery, so I guess we'll see a super league next year haha.

 

 

 

 

I always had that impression of Saudi Arabia, that's why their headlong rush into entering the 21st century doesn't really make much sense. They are supposedly developing womens leagues over there unless I'm mistaken. How would that even work?

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