Is that really true? I don't know how you'd measure the column inches, but there was quite a bit of fuss about Martin Jol being out of favour and then Ramos arriving.
No where near the coverage of KK's return.
Google:
Results 1 - 10 of about 966,000 for ramos tottenham
Results 1 - 10 of about 697,000 for keegan newcastle.
And there's a longer association between the words "keegan" and "newcastle" than between the words "ramos" and "tottenham".
I get more from Keegan and Newcastle. Not that it means owt anyway.
As has been pointed out, it's a pretty pointless debate.