Good piece but I dont think its a big mystery whats going on.
To me there seem to be to types here.
1) The obvious trolls like Richard Keys or Talksport who just try to make ludicrous claims to get a reaction/clicks/views/callers what ever.
2) The ones who have it in their best interest to keep a steady interest in every day events at the football club for business reasons. Who's fit for Saturday, what did Jonjo eat for breakfast today etc. These are the ones who tow the "lets move on and focus on football" line like the local papers.
The whole of Newcastle boycotting the football club isnt good business for anyone in the media.