NUFC has to operate on the red Queen theory - you have to run as fast as you can to stay in the same place. Therefore, if he wants to make money out of NUFC, by all means attack the debt, but in modest and continuous way, but maintain the product on the pitch. He knows the only way to make a profit or make NUFC attractive, is to be attractive on the park.
That means a reasonable outlay for players, to sustain any progress in the league. Doesnt have to be Hollywood signings and it doesnt need to be either/or. We wont look attractive to potential purchasers, or even attractive to the fans if we are looking over our shoulders by Xmas, for the sake of some prudent signings.