Precisely. It's a baffling move. If Wickham set his heart on playing in the Prem, he may as well go to a bigger club IMO.
For Sunderland, why on earth did they go for him? It's not like he's been bought as some sort of project for the future - they need him to score goals, quick. And that's frankly unfair on the lad, he doesn't deserve that pressure so young.