Yup, at first you hear words like "investment/Champions League/Make our own luck" etc, but if you dissect it, hes very careful to essentially promise nothing at alll.
And absolve himself of any responsibility when it all goes wrong again, despite his "My door" shit. He's absolutely fucked it, AO were spot-on with their viscous response and I hope it's held up to scrutiny in years to come every time he pulls some new bullshit that makes NUFC a laughing stock. Was clearly just trying to save his own skin on the advice of his PR man and he fucked it. Nobody ever believes a proven liar in the long run, their words become hollow in the absence of any actions to back it up.